Milan, Lombardy, Italy, May 2025 — Paolo Berti has been elevated to the role of Chief Information Officer at Haier Europe, marking a significant milestone in his long and distinguished career in information technology and digital transformation across the manufacturing and consumer electronics sectors. In his new position, Paolo will lead the company’s IT strategy across Europe, ensuring alignment with Haier’s global digital ambitions and its evolution as a leader in the IoT ecosystem.
Paolo joined Haier Europe in April 2023 as Information Technology Business Partner, where he played a key role in enhancing business processes and aligning IT initiatives with organizational priorities across the region. His leadership and impact in this role laid the foundation for his current elevation to CIO.
Prior to Haier, Paolo spent over nine years at Kering, serving first as EMEAI Operations & Infrastructure Manager and later as EMEAI IT Director. During his tenure, he was instrumental in modernizing IT infrastructure and optimizing regional technology operations across the luxury group’s European and international markets.
Earlier in his career, Paolo held various leadership roles at GE, including EMEA Telecom Leader, CIO Finance, HR & Legal, and IM Project Leader at GE Oil & Gas. His responsibilities ranged from global project management to digital systems integration across finance and HR, reflecting his strong cross-functional leadership.
Paolo’s early professional journey also includes roles at MENARINI Group as IT Network Manager, Nuovo Pignone as IT Network Engineer, and military service in the Aeronautica Militare Italiana, further grounding his expertise in operational discipline and technological resilience.
At Haier Europe, Paolo is expected to drive robust IT governance, digital innovation, and agile infrastructure that support the company’s customer-centric, connected living ecosystem.
About Haier Europe
Haier Europe is a division of Haier Smart Home, the No. 1 global company in major appliances and part of the Fortune Global 500 and World’s Most Admired Companies. With high-end brands like Haier, Candy, and Hoover, the company serves over 45 markets across Europe. Headquartered in Vimercate, Italy, Haier Europe is redefining smart living with a commitment to sustainable innovation, design excellence, and seamless connectivity. Globally, Haier Smart Home operates 10 R&D centers, 35 industrial parks, and over 140 manufacturing centers, generating revenues of approximately €33.6 billion in 2023.
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