Mumbai, Maharashtra, India, January 2025 – Pourushasp Mehta has been promoted to Head of Communications at Red Bull, where he will lead the company’s communication campaigns, media relations, and innovative marketing strategies. His responsibilities include overseeing sports and cultural events, athlete projects, brand campaigns, and field marketing activations, ensuring Red Bull’s continued dynamic presence across diverse platforms.
Pourushasp Mehta has been with Red Bull for approximately eight years. Prior to his promotion, he served as Communications Manager for over two years, where he spearheaded editorial brand communication, built strategic media relationships, and developed communication strategies for sports and culture-based programs, athletes, and campaigns across India.
Before that, he served as Communication Specialist at Red Bull for approximately five years, managing day-to-day brand communications through national media channels. He was instrumental in building relationships with media representatives, planning strategic communication approaches, and handling crisis communications in alignment with global standards.
Prior to joining Red Bull, Pourushasp was Senior Image Manager at Perfect Relations for over a year, where he led public relations campaigns for Maharashtra Tourism Development Corporation, Star Sports Pro Kabaddi, Hero Indian Super League, and AXN/Sony Pix. His focus included media relations, event management, and strategic planning across multiple industries.
Earlier in his career, Pourushasp worked at Concept PR India Ltd as Senior Manager – Sports/Lifestyle PR and TRAC Representations India Pvt. Ltd as Assistant Manager (Corporate Communications). Across these roles, he gained extensive experience in public relations, media partnerships, and marketing communications, working with brands like Mumbai City FC, Standard Chartered Mumbai Marathon, and Malaysia Airlines.
About Red Bull
Red Bull is a global leader in the energy drink industry, known for its unique brand positioning and dynamic marketing strategies. Since its founding in 1987, Red Bull has expanded its presence to over 170 countries, selling more than 12 billion cans annually. The company is driven by the philosophy of giving “Wiiings” to people and ideas, with a focus on sports, culture, and lifestyle marketing that resonates worldwide.
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