Dallas, Texas, United States, April 2026 — Rachel Lorraine has started a new role as Vice President, Insights & Analytics at Whataburger, marking an important milestone in her leadership journey across analytics, pricing, consumer insights, and corporate strategy. Her appointment reflects a strong track record of building analytics capabilities, guiding enterprise decision-making, and translating consumer and business insight into growth.
Before joining Whataburger, Rachel Lorraine was associated with Yum! Brands, where she served as Senior Director, Global Analytics Center of Excellence and earlier as Director, Global Pricing Analytics. In these roles, she led enterprise analytics across customer, marketing, digital, pricing, and operations, while also helping scale global analytics capabilities and operating models.
A significant phase of her career was built at Pizza Hut, where she held multiple leadership roles including Director, Corporate Strategy, Director, Pricing | Business & Customer Intelligence, and Senior Manager, Consumer Insights. These assignments reflect deep experience across enterprise growth strategy, pricing and value strategy, business intelligence, innovation planning, and brand positioning.
Earlier, she was associated with Wrigley in roles including Manager, Analytics & Forecasting and Associate Manager, Consumer Insights. Prior to that, she worked with Nielsen as Associate Manager (BASES) and Research Analyst (BASES), building a strong early foundation in forecasting, consumer research, and consulting for global consumer brands.
With experience spanning Whataburger, Yum! Brands, Pizza Hut, Wrigley, and Nielsen, Rachel Lorraine brings a distinguished and well-rounded leadership profile to her new role. Her appointment as VP of Insights & Analytics is expected to support Whataburger as it continues to grow its brand, sharpen customer understanding, and strengthen data-led decision-making.
About Whataburger
Founded on August 8, 1950, Whataburger has grown from a single burger stand in Corpus Christi, Texas into a beloved brand with more than 1,100 restaurants across 16 states. Known for its made-to-order burgers, iconic orange-and-white branding, and strong customer following, the company continues to serve millions of customers while employing more than 51,000 team members.
Read Also : When HR “Produces Nothing”: A Response to Jennifer Sey’s Anti-HR Vision
The Fine Balance: Navigating Work, Life, and Mental Wellbeing
Mind the Leadership Gap – From Learning to Real-World Impact
How the Adecco Group is empowering its employees for the future of work









