Jakarta, Indonesia, February 2026 — dentsu Indonesia has appointed Rachelle Raymundo as CEO Creative, signalling the start of a new creative era and marking the culmination of a strategic creative leadership evolution at the organization. With a consolidated creative leadership team now aligned under Raymundo, dentsu Indonesia aims to operate as one integrated creative powerhouse, strengthening its ability to deliver future-ready creativity, innovation, and business transformation for clients.
“As we build for the future, we need a true leader who can unify our creative vanguard to solve complex business challenges with humanity and heart, embodying the highest professional standards in integrity and transparency for our clients and for our people. Rachelle’s appointment brings the perfect harmony to our new executive leadership structure, and I am confident that under her guidance, our team will continue to push the boundaries of innovation.” – Elvira Jakub, Country CEO, dentsu Indonesia
“I am excited to join dentsu Indonesia at a transformative moment for dentsu and the industry. The creative landscape today requires more than just great ideas, it demands empathy, data-driven insights, and the courage to innovate at the speed of culture. Along with the rest of our creative leadership that is second to none in this market, we are committed to building an innovation powerhouse that does not just respond to algorithms but instead, shapes the conversations for tomorrow. I look forward to working closely with the team to drive the next phase of growth for our clients and the Indonesian creative economy.” – Rachelle Raymundo, CEO Creative, dentsu Indonesia
Before taking on the role of CEO Creative at Dentsu Creative / dentsu Indonesia, Rachelle Raymundo spent over eight years at RED Comm Indonesia, where she served as Managing Director (Terracotta, Merlot and Tomato) and developed a strong reputation for business strategy and management leadership.
Earlier, she worked with Mindshare for around two years as Client Lead, where she managed a business unit and led a team of 15 to deliver on client requirements—strengthening her leadership capabilities in client servicing and execution excellence.
She also built more than four years of foundational strategic experience at GroupM Indonesia, serving as Strategic Director, where she was responsible for driving communication strategy, building integrated planning approaches, and mentoring media planners to elevate strategic thinking and execution alignment with brand and business priorities.
Before moving into Indonesia-focused leadership roles, she served as Consumer Strategist at Carat Philippines, where she conducted consumer research for major brands and contributed to strategy development rooted in deep consumer insight, receptivity mapping, and category portfolio understanding.
Earlier in her career, she held roles including Senior Account Manager / Strategic Planner at Euro RSCG Philippines, and also built long-term advertising foundations through Euro RSCG (Havas Creative Network) where she developed expertise across account management, strategic planning, events, and multi-media execution, alongside mentoring and performance-driven account leadership.
About dentsu Indonesia
We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.
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