Gurugram, Haryana, India, May 2026 — Raghav Raj Jaggi has started a new position as Deputy General Manager – Marketing at Tata Consumer Products, marking another significant milestone in his fast-rising marketing and brand leadership journey within one of India’s leading integrated food and beverage companies.
In his new role, Jaggi will serve as Category Lead for Tata Consumer Products’ Ready-to-Drink Premium Business Portfolio, overseeing strategic growth, premium portfolio marketing, innovation, distribution expansion, and P&L management across high-growth beverage categories.
Jaggi has been associated with Tata Consumer Products for nearly six years, progressing through a series of increasingly strategic roles. Most recently, as Senior Brand Manager – Premium Business – RTD, he served as brand custodian and P&L owner for Tata Consumer Products’ premium portfolio, leading iconic brands across hydration, RTD tea, and coffee segments. His work included brand communication development, product launches, distribution expansion, and strategic business scaling.
Before this, Jaggi served as Brand Manager – Marketing Innovation, Packaged Beverages, where he launched and scaled multiple margin-accretive products across India while building new beverage brands from concept to commercialization. Earlier, as Associate Brand Manager, he successfully executed first-of-its-kind 360-degree marketing activations and GTM strategies for new product launches.
His earlier tenure at Tata Consumer Products also included leadership in Channel GTM & Distribution Expansion, where he drove pan-India strategic distribution growth, significantly expanded urban and rural market reach, and contributed to large-scale channel transformation initiatives. His achievements consistently earned recognition through multiple internal leadership and performance awards.
Prior to Tata Consumer Products, Jaggi built foundational experience through roles at Annalect, Bharti Airtel, Cummins India, NMIMS, and other early-stage marketing and business development opportunities, strengthening his expertise in consumer insights, digital marketing, GTM strategy, and brand communication.
With his broad experience across FMCG, premium beverages, distribution, innovation, and strategic marketing, Jaggi’s elevation reinforces Tata Consumer Products’ commitment to nurturing next-generation business leadership.
About Tata Consumer Products
Tata Consumer Products is an integrated food and beverage company and among India’s top 10 food and beverage firms. Formed through the merger of Tata Chemicals’ consumer products business and Tata Global Beverages, the company offers a diverse portfolio spanning tea, coffee, water, ready-to-drink beverages, salt, pulses, spices, cereals, snacks, and more. Tata Consumer Products is committed to sustainable growth and aims to become a leading multi-category FMCG powerhouse.
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