Gurugram, Haryana, India, July 2026 — Zee Entertainment Enterprises Limited (ZEEL) has appointed Rahul Chaudhuri as Vice President – Revenue (Zee Live). In this role, he will lead the national revenue strategy for Zee Live, driving sponsorships, brand partnerships, and commercial growth across the company’s live entertainment and experiential business. He will also collaborate with cross-functional teams and external partners to deliver integrated revenue solutions while expanding Zee Live’s portfolio of marquee events and intellectual properties (IPs).
With over 25 years of experience across media, entertainment, music, live events, sponsorship sales, and brand partnerships, Rahul has built a distinguished career delivering innovative commercial strategies and revenue growth for some of the industry’s leading organizations. His expertise spans integrated marketing, experiential entertainment, branded content, licensing, and strategic partnerships.
Before joining Zee Entertainment Enterprises Limited, Rahul served as Senior General Manager – Brand Partnerships (North) at Tips Industries Limited, where he led brand integrations, IP development, synchronisation and licensing, and branded content initiatives. During his tenure, he collaborated with leading brands on high-impact marketing campaigns and played a significant role in expanding commercial opportunities through music-led partnerships and original content properties.
Earlier, Rahul was Vice President – Growth and Solutions at DViO Digital, where he focused on business development, digital marketing solutions, AI-driven marketing, and emerging technologies including Web3. Prior to that, he spent more than nine years at Sony Music Entertainment as Senior General Manager – Brand Partnerships, leading national sponsorships, branded content, music marketing solutions, artist collaborations, licensing, and integrated campaigns for major consumer brands across multiple industries.
His earlier leadership journey includes senior positions at Showhouse Event Management Pvt. Ltd., Fountainhead Promotions & Events Pvt. Ltd., Network18 Media & Investments Limited, Fever 104 FM (HT Media Ltd.), Sony BMG, and Sports Media Limited, where he developed deep expertise in event marketing, sponsorship sales, entertainment partnerships, artist management, and commercial strategy.
As Vice President – Revenue (Zee Live), Rahul will spearhead the commercial growth strategy for Zee Live, strengthening strategic partnerships, expanding sponsorship opportunities, and enhancing the company’s live entertainment business through innovative revenue models and integrated brand experiences.
About Zee Entertainment Enterprises Limited
Zee Entertainment Enterprises Limited (ZEEL) is a leading global content company with a strong presence across broadcasting, digital media, films, music, and live entertainment. With a reach spanning 190 countries and connecting more than 1.3 billion viewers worldwide, ZEEL has been shaping the media and entertainment landscape for nearly three decades. The company continues to deliver diverse, high-quality entertainment across languages, genres, platforms, and devices, while expanding its presence through innovation, digital transformation, and immersive consumer experiences.
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