Singapore, January 2025 – Dentsu Singapore has announced the appointment of Rahul Thappa as Managing Director of Customer Experience Management (CXM) & Media, effective January 3, 2025. In his new role, Rahul will focus on further integrating adtech and martech solutions, reinforcing Dentsu’s commitment to providing streamlined and connected customer experiences.
Prakash Kamdar, CEO of Dentsu Singapore and CEO, Clients & Solutions, SEA, emphasized the importance of this strategic move, stating, “We embarked on our integration journey at Dentsu Singapore five years ago so that we can truly serve our clients with seamless, streamlined offerings, efficiently and effectively. With the sharp acceleration of digital transformation in recent years, the convergence of our martech and adtech solutions will now continue to set us apart with clients seeking to optimise their investments in building consistent and connected customer journeys. Rahul’s strong track record in both fields, coupled with his intimate appreciation of the landscape in our region, will serve to bring out the best synergies of our offerings to further drive business growth and excellence for our clients.”
A well-respected veteran with over two decades of media industry experience, Rahul Thappa brings expertise in digital transformation, customer analytics, adtech and martech integration, workflow automation, and deal management. His leadership in pay-TV platforms, marketing agencies, and content companies has shaped his approach to innovation and strategic business development. Having spent nearly 15 years driving digital transformation across Malaysia and Singapore, Rahul understands the evolving needs of brands in the region.
Rahul Thappa, Managing Director, CXM & Media, expressed his enthusiasm for the new role, stating, “As digital marketing evolves at an unprecedented pace, it’s clear that adtech and martech need to work together seamlessly to deliver truly innovative solutions. This isn’t about choosing one over the other – it’s about integration and collaboration. Dentsu Singapore has always led the way with its unified approach, and as we further harmonise and align our CXM and Media solutions, we’re making it even easier for clients to navigate complexity. This means creating end-to-end experiences that are powered by data, driven by creativity, rooted in insights, and enabled by cutting-edge technology. I’m thrilled to join this award-winning team and lead a group of talented professionals whose passion and expertise consistently push boundaries. I’m equally excited to collaborate with accomplished peers and contribute to a culture that drives innovation and excellence.”
About Dentsu Singapore
Dentsu Singapore is a leading integrated marketing and communications agency, providing Creative, CXM, and Media services to global and regional brands. Since 2020, it has pioneered a unified market approach, combining adtech and martech solutions to help clients optimize their marketing investments. The company has partnered with some of the world’s largest brands and successful local enterprises across Singapore and APAC. Dentsu Singapore has been recognized as Integrated Marketing Agency of the Year (Gold), MarTech Agency of the Year (Gold), and Overall Agency of the Year at Marketing Interactive’s Agency of the Year Awards 2024.
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