Atlanta, Georgia, United States, August 2025 – Eptura, the global worktech leader, today announced the appointment of Raj Batra as CEO, effective September 2.
Batra brings distinguished leadership experience in the automation and digital transformation sectors. He previously spent over 30 years at Siemens in increasingly senior leadership roles, culminating in a highly successful tenure as CEO of Digital Industries Automation (USA). He also served as a member of Siemens’ U.S. Managing Board.
“I’m thrilled to be joining the Eptura team and contributing to the company’s mission to harness the power of AI and continue pushing the boundaries of automation in corporate offices and manufacturing facilities,” said Raj Batra, CEO of Eptura. “As we embark on this next wave of innovation, I’m excited to help customers unify their employee experience, physical office space, and assets to gain a holistic view of and greater control over their built environments. Together, we’re poised to create a smarter, more connected workplace experience.”
Batra succeeds Brandon Holden, who will remain with Eptura as a strategic advisor focused on opportunities with the U.S. federal government. His leadership will accelerate Eptura’s growth with a sharper focus on advanced automation and digitization, and advance the company’s long-standing commitment to innovation and customer success. With a robust platform already trusted by more than half of the Fortune 500, Eptura is well-positioned to expand its market leadership and continue meeting the evolving needs of its global client base.
“Raj combines deep industry expertise with a history of transforming bold strategies into market-leading results,” said A.J. Rohde, a Senior Partner at Thoma Bravo. “Eptura has built an exceptional foundation as a pioneer in its space and is entering a period of tremendous opportunity as demand for integrated workplace technology surges worldwide. With Raj at the helm, we see extraordinary potential for Eptura to accelerate its growth, extend its leadership, and deliver even greater success for its customers.”
Batra’s appointment as CEO follows several significant recent milestones achieved by Eptura, reflecting its strong market momentum, commitment to innovation, and expanding leadership in the global workplace technology sector. These include:
- Launching AI-powered innovations to enhance technician mobility, optimize real estate, and create frictionless in-office experiences
- Achieving authorization through the U.S. Federal Risk and Authorization Management Program (FedRAMP) for its Integrated Workplace Management System (IWMS)
- Securing leader quadrant ranking within the IWMS category with the highest score for workplace management
- Being recognized as a leader within the enterprise asset management (EAM) market)
About Raj Batra
Raj Batra is a distinguished and seasoned leader in the automation and digital transformation sectors. Batra most recently served as Chairman and Co-Founder of a firm advising the world’s foremost wealth funds, corporations, and management consulting firms on automation, digital transformation, and Industry 4.0 strategies. Over a three-decade career with Siemens, Batra held various senior leadership roles including serving as CEO of Digital Industries Automation (USA), President of Industry Automation, and President of Digital Industries. He also served on the Managing Board of Siemens U.S. and on the Board of the Siemens Foundation.
Before his tenure at Siemens, Batra managed technical sales and automation solutions for discrete manufacturing and process industries at Allen Bradley, a subsidiary of Rockwell Automation. A sought-after Board Member and Director, Batra previously served as the first Siemens-appointed Chairman of the National Electrical Manufacturers Association (NEMA) and as Chairman of the Manufacturers Alliance. He currently serves on the Boards of MKS Instruments, Amsted Industries, Advanced Technology Services, and Q-mation, and is an Executive Advisor to Kearney.
About Eptura
Eptura is a global worktech company that digitally connects people, places, and assets through an intelligent platform, enabling organizations to drive more value. Trusted by leading companies worldwide, including 50% of Fortune 500 brands, Eptura serves 25 million users across 115 countries.
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