DALLAS, Texas, United States, May 2025 — RKD Group, North America’s leading provider of marketing and fundraising solutions to nonprofit organizations, has announced the appointment of Lori Collins as Executive Vice President.
In her new role, Collins will lead the company’s multi-capability Giving Sciences business unit, which encompasses Research, Audience Planning, Measurement & Experimentation, Descriptive & Predictive Analytics, Modeling, and other AI/ML solutions. She brings a wealth of experience and a distinguished record of building high-performing teams that harness data sciences to fuel strategic decisions and accelerate nonprofits’ fundraising success.
Tim Kersten, Chairman & CEO of RKD Group, shared his excitement about the appointment. “Lori is a well-known and highly respected industry leader, both as a thinker and as a practitioner of fundraising intelligence. We are extraordinarily pleased that she is joining RKD to further elevate our already-strong foundation of analytical capabilities.”
Expressing her enthusiasm for joining the team, Collins remarked, “I am thrilled to be joining the incredible team at RKD. Our clients look to us for innovation in applied insights — from research on giving trends and donor motivations to advanced modeling and segmentation strategies. Together, we will continue to push the boundaries of what is possible in nonprofit marketing and fundraising toward the goal of sustainable growth for our clients.”
Reinforcing the importance of this appointment, Kersten added, “Lori’s appointment underscores RKD Group’s commitment to cutting-edge solutions that drive clients’ net revenue growth in today’s challenging fundraising environment where advanced data science is a must-have to succeed.”
About RKD Group
RKD Group is North America’s leading fundraising and marketing solutions provider, serving hundreds of growth-focused nonprofit organizations. With more than 50 years of experience, RKD combines advanced technology, data science, and strategic and creative leadership to help nonprofits build lasting donor relationships, accelerate revenue growth, and achieve a superior return on investment.
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