Metro Brands Limited today announced a significant addition to their leadership team with the appointment of Roch D’Souza as Senior Vice President of Marketing.
D’Souza, who brings a rich background of over 22 years in the retail and fast-moving consumer goods (FMCG) sectors, will report directly to Alisha Rafique Malik, the President of Metro Brands Ltd.
In his newly minted role, D’Souza is poised to take charge of marketing strategies for Metro Brands’ flagship in-house brands, including Metro Shoes, Mochi, Walkway, as well as the UK-based brand FitFlop. His strategic insight and innovative marketing approaches are expected to play a crucial role in driving the company’s marketing initiatives forward, especially at a time when Metro Brands is expanding its reach across multiple cities and brand domains.
Roch D’Souza expressed his enthusiasm about the new role, highlighting the unique opportunity each brand under the Metro Brands Limited umbrella presents in engaging with target demographics and catering to diverse market segments. He aims to enhance the company’s marketing strategy and strengthen the brand presence across the board.
Alisha Rafique Malik, President at Metro Brands Limited, emphasized the company’s commitment to fostering a forward-thinking and innovative workplace. Malik praised D’Souza’s extensive experience and robust marketing skills as invaluable assets that will guide Metro Brands towards becoming a leading contemporary Indian footwear retailer with a strong omnichannel presence nationwide, thereby strategically enhancing the brand portfolio.
Before his appointment at Metro Brands, D’Souza held leadership roles at renowned companies, including Future Group and Parle, contributing significantly to the expansion of Brand Factory from 30 to 105 retail outlets within a span of six years.
