International Franchises (Pvt.) Ltd., a pivotal player in the franchising domain and a Genesis Holdings Company, proudly announces the appointment of Samie Cashmiri as its new Chief Executive Officer, effective March 2024. This strategic move marks a significant milestone for the company, known for managing franchised locations of Dunkin’ in Karachi, as it aims to further expand its footprint and influence in Pakistan’s fast-growing franchise sector.
With an impressive career spanning over two decades, Cashmiri brings to the table an extensive background in strategic planning, commercial operations, and leadership. Before stepping into his new role, Cashmiri made substantial contributions to Khaadi SMC Pvt. Ltd., where he served as Chief Growth Officer and Chief Commercial Officer, driving substantial business growth and operational efficiency. His tenure at Khaadi was marked by strategic market analysis, promotional campaign innovations, and significant revenue base expansion, demonstrating his aptitude for steering companies towards commercial success.
Prior to his significant achievements at Khaadi, Cashmiri held leadership roles at ICI Pakistan Limited, including Vice President of Life Sciences, where he successfully doubled the Pharmaceuticals and Animal Health portfolio to USD 100 million. His expertise was not just confined to strategic growth but also encompassed mergers and acquisitions, product development, and team management, showcasing his ability to navigate complex business landscapes.
At AkzoNobel, as Regional Business Manager Asia Pacific for Ethylene Amines SBU and later Business Director in Vietnam, Cashmiri excelled in managing large portfolios, achieving aggressive growth targets, and leading sales and marketing initiatives that significantly enhanced business outcomes.
As the new CEO of International Franchises (Pvt.) Ltd., Cashmiri is poised to leverage his vast experience in business strategy, commercial excellence, and leadership to drive the company towards new heights of success. His appointment comes at a crucial time as the company seeks to innovate and expand its offerings in the competitive landscape of franchising in Pakistan.
