Burlington, Vermont, United States, June 2025 – Seventh Generation, a leading brand in plant-based household cleaning products, has announced the appointment of Shalini Stansberry as its new Chief Marketing Officer (CMO). This strategic appointment underscores the company’s mission to continue growing sustainably while honoring its legacy of environmental stewardship and social impact.
In her new role, Stansberry will lead the brand strategy and marketing initiatives for Seventh Generation, aiming to solidify the company’s position as a category leader in home cleaning while advancing its mission-driven values. She brings with her a distinguished record of building culturally resonant brands and spearheading consumer-focused innovation in the Consumer Packaged Goods (CPG) industry.
Kathleen O’Brien, CEO of Seventh Generation, stated: “We’re thrilled to welcome Shalini into the Seventh Generation community and look forward to tapping into her deep marketing expertise and consumer obsession as a leader of the company. Her proven track record of building iconic brands that are culturally relevant, scaling innovation, and building desire at scale go hand in hand with the bright future of our brand in this next chapter of our journey.”
Stansberry, who most recently served as Vice President of Marketing, Kinder Snacking at Ferrero, played a pivotal role in driving brand equity and retail growth. She was instrumental in establishing Kinder Bueno as a Top 20 Gen Z brand, launching Kinder Chocolate, and contributing an impressive $125 million in retail sales to the Kinder brand in the US. Her past experiences also include leadership roles across NIVEA, Eucerin, Sharpie, Ferrero Rocher, and earlier beginnings at Hanes & Champion.
Expressing her enthusiasm for the role, Stansberry shared: “As someone who seeks out work that is purpose driven, joining the Seventh Generation team is an absolute dream come true. It’s an honor to take on this role that not only aligns with my values but brings with it a values-led team excited to champion the important mission of Seventh Generation while continuing to bring new consumers into the brand.”
She holds a BS in Business and International Studies from Wake Forest University and resides in New Jersey.
About Seventh Generation
Seventh Generation has been committed to protecting people and the planet through environmentally responsible household products for over 30 years. With a product line that includes eco-conscious laundry detergents, dish soaps, cleaners, recycled paper goods, and trash bags, the company operates under the principle derived from the Great Law of the Iroquois Confederacy: “In our every deliberation, we must consider the impact of our decisions on the next seven generations.” Known for championing climate justice, equity, and a consumer revolution, Seventh Generation is a pioneer in transforming commerce for a healthier world.
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