New Delhi, India, August 2026 — Proximo Spirits has appointed Shweta Jain as Managing Director – India & South Asia. In her new leadership role, she will lead the company’s operations across India and the South Asia region, driving commercial growth, expanding Proximo’s regional footprint, strengthening its premium portfolio across tequila, craft whisky, and agave-based spirits, and accelerating long-term business growth.
With over two decades of leadership experience across the premium consumer goods, luxury hospitality, and alcoholic beverages industries, Shweta Jain brings extensive expertise in business leadership, premium brand building, commercial strategy, P&L management, portfolio expansion, innovation, strategic partnerships, customer development, and market transformation. Her appointment reflects Proximo Spirits’ commitment to strengthening its leadership team as it expands its presence across one of the world’s fastest-growing premium spirits markets.
Prior to joining Proximo Spirits, Shweta worked as a Strategist, Angel Investor, and Leadership Mentor, advising founders, boards, and CEOs on consumer insights, omnichannel growth, portfolio expansion, premium brand strategy, AI adoption, and leadership capability development across multiple consumer businesses.
Earlier, she served as Chief Marketing & Sales Officer at The Leela Palaces, Hotels and Resorts, where she partnered with the CEO and leadership team to lead enterprise-wide brand, marketing, sales, loyalty, and revenue strategies. She played a key role in premiumisation initiatives, commercial transformation, portfolio optimization, and building high-performing cross-functional teams during a significant phase of business transformation.
Before that, Shweta was a Member of the Board of Directors at Nao Spirits & Beverages Pvt. Ltd., contributing to strategic business growth and governance.
She also spent over six years with Diageo, where she most recently served as Chief Business Development Officer – Business Head, Premium, Luxury & Craft – India & South Asia. As a member of the India Leadership Team, she led the premium and luxury portfolio, drove large-scale premiumisation strategies, launched iconic brands including Don Julio, expanded luxury single malt and craft portfolios, accelerated innovation, strengthened omnichannel commercial capabilities, and played a pivotal role in shaping India’s premium spirits ecosystem. Earlier at Diageo, she served as Vice President – Luxury Commercial, Key Accounts – India & South Asia.
Her earlier career includes leadership roles as Head of Marketing at William Grant & Sons, Marketing, Strategy & Communications Consultant at ShopClues, Category Marketing Head – Super Premiums & Luxury at Pernod Ricard India, Management Supervisor/Group Head at Ogilvy, Group Account Manager at McCann Worldgroup, Product Marketing Manager at Gillette India Pvt. Ltd., and Account Manager at Rediffusion DY&R, building deep expertise across premium marketing, consumer strategy, and commercial leadership.
About Proximo Spirits
Proximo Spirits is a leading producer, distributor, importer, and marketer of premium spirits with a globally recognized portfolio that includes brands such as Jose Cuervo®, 1800® Tequila, Bushmills® Irish Whiskey, The Kraken® Black Spiced Rum, Maestro Dobel® Tequila, Gran Centenario® Tequila, Pendleton® Whisky, Hangar 1® Vodka, and several other premium spirits. The company continues to expand its international presence by building premium brands and delivering innovative experiences for consumers worldwide.
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