Kozhikode, Kerala, India, September 2025 — Sivaram Thekkinkati has taken on a new role as Chief Business Associate at IndiaFirst Life. With over two decades of diverse experience in insurance, financial services, healthcare, and pharmaceuticals across India and the Middle East, he brings a strong track record of business development, leadership, and client engagement to his new mandate.
At IndiaFirst Life, Sivaram will be responsible for setting the vision, driving innovation, and building high-performing teams to ensure regulatory compliance, manage risk, and deliver customer-centric solutions. His focus will include coaching team members, developing strengths, setting goals, and fostering a collaborative and open communication culture to accelerate growth and enhance organizational success.
Before this, Sivaram was associated with Tata AIA Life Insurance for over four years, where he held the role of Business Associate – Leader. Based in Kozhikode, Kerala, he was instrumental in driving business expansion and customer acquisition, while also achieving recognition as a Two-Time MDRT PLUS qualifier — notably being the first MDRT PLUS achiever from the Kerala region. His tenure highlighted his ability to balance customer needs with organizational growth goals, making him a respected leader in the insurance domain.
Earlier, Sivaram gained experience as an Insurance Wealth Manager at Tata AIA Life Insurance, where he educated clients on long-term financial planning and investment solutions, helping families secure higher education, marriage, retirement, and regular income goals. His client-first approach reinforced his reputation as a trusted advisor in the insurance sector.
Prior to that, he was self-employed with Kangen Enagic Water, leading sales and marketing of alkaline water solutions, and also worked as Business Development Officer at National General Insurance and RAK Insurance in Abu Dhabi. In these roles, he focused on generating new leads, cross-selling, strengthening corporate relations, and ensuring post-sale support to maintain strong client relationships.
Sivaram also brings healthcare sector expertise, having worked with NMC Healthcare and Geltec Private Limited, where he managed key accounts and led sales of infection prevention solutions across Abu Dhabi’s government and private hospitals. His earlier career includes leadership roles at 3M Healthcare as Area Sales Manager, Merck Sharp & Dohme, Abu Dhabi Commercial Bank, AstraZeneca, Sanofi, Novartis, and Unichem Laboratories, where he built strong foundations in sales, marketing, and business development.
About IndiaFirst Life
IndiaFirst Life, the 22nd entrant in the Indian life insurance industry, launched its operations in November 2009. It is promoted by Bank of Baroda (65% stake) and Union Bank of India (9% stake), while Carmel Point Investments India Private Limited, owned by funds managed by Warburg Pincus LLC, holds 26%. IndiaFirst Life declared profits in FY 2014-15, becoming one of the few life insurers in India to break even within five years of inception. With a footprint extending to over 1,000 cities and towns through more than 12,000 points of sale, IndiaFirst Life leverages new-age digitalisation and its “CustomerFirst” philosophy to deliver value across its operations.
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