Mumbai, Maharashtra, India, June 2026 — Sony Pictures Networks India has appointed Rasesh Upadhyay as Deputy CFO, bringing on board a seasoned finance and strategy leader with extensive experience across media, entertainment, telecom, financial planning, treasury, business strategy, and performance management.
In his new role, Rasesh will work closely with Sony Pictures Networks India’s leadership team on financial strategy, business planning, performance management, and strategic financial decision-making as the company continues to strengthen its position in India’s media and entertainment landscape.
Prior to joining Sony Pictures Networks India, Rasesh served as Head – Strategy & Operations, Entertainment at JioStar India, where he was part of the CEO’s office and contributed to shaping business strategy for the entertainment business across linear and digital platforms.
Before JioStar, he spent nearly 13 years with Star India as Vice President – Planning & Treasury, where he was part of the planning and treasury function. His responsibilities included financial planning, budgeting, deal evaluation, vendor assessment, management reporting, and financial support for key business decisions.
Earlier, Rasesh worked with Etisalat DB Telecom as Senior Manager – Financial Planning & Analysis, where he was part of the founding finance team and contributed to the closure of Etisalat UAE’s investment transaction in India.
He began his career with Bharti Airtel, where he worked across revenue assurance, pricing, and business planning for the Maharashtra and Goa circle. His early experience helped build a strong foundation in financial analysis, revenue management, business planning, and telecom finance.
With deep expertise across financial planning, treasury, strategy, business operations, and performance management, Rasesh brings valuable leadership experience to Sony Pictures Networks India.
About Sony Pictures Networks India
Sony Pictures Networks India Private Limited (SPNI) is an indirect wholly owned subsidiary of Sony Group Corporation, Japan. A leading media and entertainment company, SPNI operates 28 premium channels across SD and HD formats, including Sony Entertainment Television, Sony SAB, Sony PAL, Sony Marathi, Sony AATH, Sony MAX, Sony Sports Network, Sony YAY!, Sony PIX, Sony BBC Earth, Sony KAL, the OTT platform Sony LIV, and Studio NEXT.
The network reaches more than 700 million viewers in India and is available in over 150 countries. SPNI has been recognized for its workplace culture and people practices, including recognition among India’s Best Companies to Work For, the Most Inclusive Companies Index, and the 100 Best Companies for Women in India.
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