New Delhi, India, May 2026 — Sukhleen Aneja is set to join Pure Home + Living (PHL) as Chief Executive Officer, marking a major leadership move for the home décor and lifestyle brand as it enters its next phase of strategic growth. Aneja brings with her an extraordinary track record of transformational leadership, global brand building, P&L management, and consumer business expansion across beauty, FMCG, digital commerce, and lifestyle sectors.
Aneja joins Pure Home + Living from Nykaa, where she currently serves as Senior Vice President and Business Head for Kay Beauty, overseeing end-to-end P&L operations across India, the UK, and the UAE while driving global expansion for Nykaa’s owned beauty brands. During her tenure, she successfully led Kay Beauty’s international launches, including strategic retail partnerships in the UK and expansion across key global markets.
Before Nykaa, Aneja served as Chief Executive Officer at The Good Glamm Group, where she led large-scale integration, scaling, and profitability transformation of a portfolio of homegrown D2C brands. Under her leadership, acquired brands saw significant digital transformation, operational scaling, and substantial revenue growth.
Earlier, Aneja held a distinguished leadership journey at Reckitt, where she served as Chief Marketing Officer for Hygiene, South Asia, leading strategic brand portfolios including Harpic, Lysol, and Vanish. Her work earned significant recognition through award-winning campaigns and strategic digital transformation initiatives. She also held global and regional leadership roles at L’Oréal, RB, and Unilever, where she built iconic brands across beauty, personal care, hygiene, and consumer goods.
Her career reflects over two decades of leadership across strategic marketing, innovation, digital transformation, business scaling, international expansion, and enterprise growth. This broad expertise positions her strongly to lead Pure Home + Living as it evolves its premium home décor and lifestyle presence.
About Pure Home + Living (PHL)
Pure Home + Living (PHL) is a home décor and lifestyle brand dedicated to helping consumers create emotionally resonant, stylish living spaces that reflect individuality, aspiration, and comfort. The brand focuses on curating premium home solutions that transform everyday spaces into meaningful personal sanctuaries.
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