New York, March 2025 – Dotdash Meredith has announced the appointment of Taylor Messiter as Senior Director, Brand Marketing for PEOPLE. In this role, Taylor will lead the strategic marketing efforts for PEOPLE, driving brand positioning, audience engagement, and innovative marketing campaigns to strengthen its industry-leading presence.
Taylor Messiter has been an integral part of Dotdash Meredith for over five years, steadily progressing through leadership roles within the brand marketing division. Most recently, he served as Director, Brand Marketing for PEOPLE & Entertainment Weekly, where he played a key role in developing high-impact marketing initiatives, audience growth strategies, and integrated campaigns for both publications.
Before stepping into a directorial role, Taylor held multiple marketing positions at PEOPLE and Entertainment Weekly, including Associate Director, Brand Marketing and Senior Manager, Brand Marketing. In these roles, he spearheaded cross-platform partnerships, strengthened brand identity, and executed strategic collaborations that contributed to the success of PEOPLE as a household name in entertainment media.
Taylor’s journey in the media industry began at Time Inc., where he gained experience in integrated marketing, campaign management, and brand partnerships. His expertise in audience engagement, digital media, and marketing strategy has played a crucial role in shaping PEOPLE’s brand presence across various platforms.
About Dotdash Meredith
Dotdash Meredith is the largest digital and print publisher in the U.S., reaching nearly 200 million people every month. With a portfolio of 40+ iconic brands, including PEOPLE, Better Homes & Gardens, Allrecipes, Southern Living, and Investopedia, the company delivers intent-driven content to help audiences make informed decisions. As an operating business of IAC (NASDAQ: IAC), Dotdash Meredith combines data-driven insights, storytelling expertise, and audience engagement strategies to maintain its industry-leading position in digital publishing.
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