CHARLESTON, S.C., USA, May 2024 — TBA Worldwide (TBAWW), a collective of advertising agencies and specialty marketing firms, announced the appointment of Courtney Olbrich as Chief Growth Officer (CGO), effective immediately. Olbrich, a 20-year veteran in the marketing and advertising industry, transitions to this role from Brandon, a TBAWW collective company.
Courtney Olbrich brings extensive experience from her eight-year tenure at Brandon, where she most recently served as Director of Media, Analytics, and E-commerce. In this role, she spearheaded strategic media planning and execution, launched the agency’s e-commerce and retail practice, and managed the media department’s day-to-day operations. Her diverse portfolio includes working with national, regional, and local organizations across various sectors such as professional sports, e-commerce, automotive, healthcare, tourism, legal, consumer packaged goods (CPG), and financial services.
As CGO, Olbrich will drive growth across TBAWW agencies, focusing on innovation, strategic partnerships, and delivering exceptional value to clients. She will oversee the agencies’ marketing and business development efforts, aiming to optimize content marketing to enhance brand engagement and increase website traffic. Additionally, she will implement new technologies, identify new revenue streams, and provide strategic growth guidance across all disciplines within the collective.
Scott Brandon, CEO of TBA Worldwide, praised Olbrich’s contributions, stating, “Courtney has been instrumental in Brandon’s significant growth during her time here. Her experience in selling integrated media, e-commerce, and analytics solutions that deliver high ROI for clients has taken our media team to the next level. We are confident in her ability to develop and implement strategic plans that will not only drive revenue for our agencies but also secure high-level partnerships, solidifying our position as a leading collective for digital marketing solutions.”
About TBA Worldwide:
TBA Worldwide is a rapidly growing independent collective of advertising agencies and specialty marketing firms dedicated to providing brands with data-driven marketing solutions. Anchored by Brandon, a fully integrated marketing agency, TBA Worldwide includes a variety of specialty agencies such as Cineloco (content production), Eight Oh Two (performance and SEO), Joybyte (social media and influencer marketing), TBA Outdoors (outdoor leisure marketing), and TravelBoom (hotel digital marketing). Together, the TBA Worldwide network has delivered successful campaigns for hundreds of national brands across diverse industries.
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