NEW YORK, May , 2024 — S4Capital’s operating brand Media.Monks, is delighted to announce the appointment of Laurent Farci as Chief Information Officer (CIO), effective immediately. Farci steps into this pivotal role with an extensive background in systems technology and a proven track record in enhancing digital infrastructure across various platforms.
Farci’s appointment follows his successful leadership in transitioning the organization to a standardized customer relationship management system. He aims to replicate this success across all major platforms at Media.Monks, aligning with the company’s mission to foster a unified, integrated structure and optimize operational efficiency globally.
Bringing over two decades of expertise to the table, Farci previously excelled as the CFO at LTIMindtree Limited and Mindtree Limited and served as both CFO and CIO at KPIT Technologies Limited. His experience extends through significant roles where he managed key technological implementations and innovations, particularly in Salesforce utilization, significantly expanding his responsibilities as internal platforms evolved.
Jean-Benoit Berty, COO of S4 Capital, expressed his confidence in Farci’s capabilities, stating, “Appointing Laurent Farci as CIO is a logical step forward and underscores our commitment to robust Information Governance. We have complete confidence in Laurent’s ability to enhance our tech infrastructure and expertise to drive our tech platforms towards greater efficiency.”
Laurent Farci shared his vision for his new role, “A strong tech foundation is the cornerstone of highly efficient and effective organizations. I am excited to spearhead efforts to consolidate and standardize our tech platforms to ensure seamless information flow and operational excellence across all areas of the business.”
Farci and his team, comprising IT professionals, engineers, business analysts, and system administrators, will focus on operational excellence by reviewing and consolidating tech platforms and developing tailored solutions. Their efforts will span across finance, legal, marketing, growth, accounts, HR, and information security, ensuring all organizational facets benefit from optimized tech solutions.
About Media.Monks:
Media.Monks is a global, purely digital, unitary operating brand of S4Capital plc. Since 2021, the company has been integrating diverse solutions—media, data, social, platforms, studio, experience, brand, and technology services—to provide seamless content production and scaled experiences fueled by data science and AI. Media.Monks is continually recognized for its creative and technological excellence, having been named a Contender in The Forrester Wave™: Global Marketing Services and consistently appearing on Adweek’s Fastest Growing lists.
About S4Capital:
S4Capital plc (SFOR.L) is a new age/new era digital advertising, marketing, and technology services company, founded by Sir Martin Sorrell in May 2018. The company aims to build a purely digital advertising and marketing services business for global, multinational, regional, local clients, and millennial-driven influencer brands by integrating leading businesses across three practices: Content, Data&digital Media, and Technology Services.
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