Helsinki, Finland, March 2025 — Tim Peters has been appointed as Chief Marketing Officer and Vice President, Demand Generation at Guideline, where he will spearhead the company’s global marketing strategy, brand positioning, and revenue-focused demand generation initiatives. In this dual role, Tim will lead all aspects of marketing, working at the intersection of artificial intelligence and go-to-market strategy to accelerate Guideline’s growth trajectory.
With over a decade of experience in scaling marketing functions across B2B SaaS, private equity-backed ventures, and enterprise tech, Tim Peters brings deep expertise in brand building, data-driven growth, customer acquisition, and marketing operations. At Guideline, he will be responsible for executing high-impact multi-channel campaigns, aligning marketing with revenue outcomes, and evolving the company’s positioning in a competitive landscape.
Before joining Guideline, Tim served as Global Marketing Leader at Enghouse Systems, where he oversaw international marketing strategies across four divisions. Previously, he was Vice President of Global Marketing and Revenue Operations at Doxim, where he played a key role in driving M&A, revenue transformation, and a tenfold increase in ACV bookings. His earlier roles include Chief Revenue Officer – Americas at ScribbleLive, and senior leadership positions at [24]7.ai, Ideal.com, and IntelliResponse Systems, where he launched award-winning products and built world-class go-to-market teams.
With his appointment, Guideline reinforces its commitment to growth and innovation in the media-tech space. Tim’s experience in aligning marketing and sales, scaling global teams, and building brands from the ground up will be instrumental in advancing Guideline’s mission to transform the way the world buys and sells media.
At Guideline, we’re defining the future of how the world buys and sells media. We combined the leading media planning and data companies to create the world’s most trusted set of solutions to help shape mission-critical advertising decisions. Though we already provide guidance to the world’s leading brands, agencies, and media owners—we are just getting started.
We are innovating, expanding existing capabilities, and leveraging cutting-edge technology to offer automated, intelligent solutions to age-old industry processes. Our platform empowers marketers with clarity in complexity, helping them make smarter, faster decisions backed by real-time data and strategic insight.
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