Seattle, Washington, United States – October 2024 – Tressie Lieberman has been appointed as the Global Chief Brand Officer at Starbucks, a strategic move aligned with the company’s vision under new CEO Brian Niccol to further elevate the brand’s global presence and drive innovative marketing initiatives.
Tressie Lieberman was previously Chief Marketing Officer at Yahoo, where she led brand transformation and digital marketing strategies, bringing dynamic campaigns to life over a year-long tenure.
Prior to Yahoo, Tressie held the role of Vice President, Digital Marketing and Off-Premise at Chipotle Mexican Grill for over five years. She played a pivotal role in modernizing Chipotle’s digital strategy, including launching successful campaigns like “Boorito Maze in the Metaverse” and introducing Chipotle’s first rewards program, significantly increasing digital sales and customer engagement.
Before Chipotle, Tressie served as Chief Marketing Officer at Snap Kitchen, where she drove brand transformation, redefined merchandising strategies, and led digital performance-focused campaigns for over two years.
Earlier in her career, Tressie was the Vice President of Digital Innovation and On-Demand at Taco Bell, where she propelled digital transformation, launched the first e-commerce ordering platform, and led buzz-worthy campaigns that positioned Taco Bell as a youth culture leader.
About Starbucks
Starbucks is more than just a coffee company; it’s a people-centric global brand with over 34,000 locations worldwide. Founded in 1971 in Seattle, Starbucks is committed to ethical sourcing, community involvement, and creating positive change. Starbucks partners (employees) are the heart of the brand, and the company aims to create a welcoming environment while fostering professional growth.
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