fbpx
Global HR News & Updates
  • Features
  • Magazine
  • News
    • Asia
    • Europe
    • Africa
    • South America
    • OCEANIA
    • India
    • NORTH AMERICA
  • Insights
  • Leaders Speak
  • Book Reviews
  • Events
  • Advertising
  • Editorial Team
No Result
View All Result
SUBSCRIBE
Login
Global HR News & Updates
  • Features
  • Magazine
  • News
    • Asia
    • Europe
    • Africa
    • South America
    • OCEANIA
    • India
    • NORTH AMERICA
  • Insights
  • Leaders Speak
  • Book Reviews
  • Events
  • Advertising
  • Editorial Team
No Result
View All Result
Global HR News & Updates
No Result
View All Result
Home Business

Tressie Lieberman Appointed Global Chief Brand Officer at Starbucks

Smita SinghbySmita Singh
in Business, News, NORTH AMERICA
0 0
A A
0
Tressie Lieberman Appointed Global Chief Brand Officer at Starbucks

Tressie Lieberman Appointed Global Chief Brand Officer at Starbucks

TweetPostShareWhatsapp

Seattle, Washington, United States – October 2024 – Tressie Lieberman has been appointed as the Global Chief Brand Officer at Starbucks, a strategic move aligned with the company’s vision under new CEO Brian Niccol to further elevate the brand’s global presence and drive innovative marketing initiatives.

You might also like

Dwi Fatan Lilyana Appointed as Chief of Human Resources and General Affairs at PT Pelindo (Persero)

Sara J. Kennedy Appointed as Chief Human Resources Officer at Chartwell Law

Karey Powers Promoted to Chief Human Resources Officer at Penn Medicine, University of Pennsylvania Health System

Tressie Lieberman was previously Chief Marketing Officer at Yahoo, where she led brand transformation and digital marketing strategies, bringing dynamic campaigns to life over a year-long tenure.

Prior to Yahoo, Tressie held the role of Vice President, Digital Marketing and Off-Premise at Chipotle Mexican Grill for over five years. She played a pivotal role in modernizing Chipotle’s digital strategy, including launching successful campaigns like “Boorito Maze in the Metaverse” and introducing Chipotle’s first rewards program, significantly increasing digital sales and customer engagement.

Move beyond Greatness model of 1970s to Happiness : Get Your Organization Happy Place to Work (HPTW) Certified
Move beyond Greatness model of 1970s to Happiness : Get Your Organization Happy Place to Work (HPTW) Certified

Before Chipotle, Tressie served as Chief Marketing Officer at Snap Kitchen, where she drove brand transformation, redefined merchandising strategies, and led digital performance-focused campaigns for over two years.

Earlier in her career, Tressie was the Vice President of Digital Innovation and On-Demand at Taco Bell, where she propelled digital transformation, launched the first e-commerce ordering platform, and led buzz-worthy campaigns that positioned Taco Bell as a youth culture leader.

About Starbucks

Starbucks is more than just a coffee company; it’s a people-centric global brand with over 34,000 locations worldwide. Founded in 1971 in Seattle, Starbucks is committed to ethical sourcing, community involvement, and creating positive change. Starbucks partners (employees) are the heart of the brand, and the company aims to create a welcoming environment while fostering professional growth.

Read Also : Imagination in a Disrupted Age: Navigating the Future with Curiosity and Empathy

Subscribe To HR TODAY

Tags: Career MoveChief Brand OfficerChipotleDigital Transformationglobal brand strategyHappy Place to Work CertificationHPTWLeadership AppointmentMarketing LeadershipStarbucksTressie LiebermanYahoo
Tweet19Share30Share5Send
Previous Post

Sangeet Sinha Joins Aditya Birla Money Ltd as Chief Technology Officer and Head of Digital

Next Post

Mukti Hariharan Appointed Chief Financial Officer for The Coca-Cola Company’s INSWA Region

Smita Singh

Smita Singh

Recommended For You

Dwi Fatan Lilyana Appointed as Chief of Human Resources and General Affairs at PT Pelindo (Persero)

bySmita Singh
July 8, 2025
0
Dwi Fatan Lilyana Appointed as Chief of Human Resources and General Affairs at PT Pelindo (Persero)

Dwi Fatan Lilyana has been appointed as Chief of Human Resources and General Affairs at PT Pelindo, bringing over 20 years of experience in HR leadership, transformation, and...

Read moreDetails

Sara J. Kennedy Appointed as Chief Human Resources Officer at Chartwell Law

bySmita Singh
July 8, 2025
0
Sara J. Kennedy Appointed as Chief Human Resources Officer at Chartwell Law

Sara J. Kennedy has been appointed as Chief Human Resources Officer at Chartwell Law, bringing extensive HR leadership experience from Penn State Health, Members 1st Federal Credit Union,...

Read moreDetails

Karey Powers Promoted to Chief Human Resources Officer at Penn Medicine, University of Pennsylvania Health System

bySmita Singh
July 8, 2025
0
Karey Powers Promoted to Chief Human Resources Officer at Penn Medicine, University of Pennsylvania Health System

Karey Powers has been promoted to Chief Human Resources Officer at Penn Medicine, University of Pennsylvania Health System. She brings over 20 years of HR leadership across healthcare...

Read moreDetails

Lisa Botz Appointed as Chief Human Resources Officer at Helix Traffic Solutions, LLC

bySmita Singh
July 8, 2025
0
Lisa Botz Appointed as Chief Human Resources Officer at Helix Traffic Solutions, LLC

Lisa Botz joins Helix Traffic Solutions as Chief Human Resources Officer, bringing extensive HR leadership experience from EIS, Senneca Holdings, and United Pet Group.

Read moreDetails

Fahad Al Jaber Appointed as Chief Human Resources at Civil Service Bureau – Bahrain

bySmita Singh
July 8, 2025
0
Fahad Al Jaber Appointed as Chief Human Resources at Civil Service Bureau – Bahrain

Fahad Al Jaber has been appointed as Chief Human Resources – GH at Civil Service Bureau – Bahrain, bringing extensive HR leadership experience from Bahrain Government Hospitals and...

Read moreDetails
Next Post
Mukti Hariharan Appointed Chief Financial Officer for The Coca-Cola Company’s INSWA Region

Mukti Hariharan Appointed Chief Financial Officer for The Coca-Cola Company’s INSWA Region

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Related News

Shirish Wagh Promoted to Executive Director-Head of Operations, DLF Rentco at DLF Limited

Shirish Wagh Promoted to Executive Director-Head of Operations, DLF Rentco at DLF Limited

January 2, 2025
Jagdish Dhuri Appointed as Executive Vice President (Operations) at Balajee Infratech & Constructions Pvt. Ltd.

Jagdish Dhuri Appointed as Executive Vice President (Operations) at Balajee Infratech & Constructions Pvt. Ltd.

March 26, 2025
Manish Jain, Sidhaant S Dadwal, and Harjeet Toor Elevated to Deputy CEOs at Bajaj Finserv

Manish Jain, Sidhaant S Dadwal, and Harjeet Toor Elevated to Deputy CEOs at Bajaj Finserv

April 30, 2025

Browse by Category

  • Academia
  • Africa
  • AI
  • Asia
  • Blog
  • Book Reviews
  • Business
  • Communication
  • Compliances
  • Conflict Resolution
  • Corporate University
  • CXO
  • DEI
  • Employee Engagemnet
  • Employee Relation
  • Employee Wellbeing
  • ESG
  • Europe
  • Events
  • Features
  • Future of Work
  • Gen Z
  • Government
  • Green HRM
  • HR Analytics
  • HR PARTNERS
  • HR Technology
  • HR TODAY EXCLUSIVE FEATURE
  • India
  • Industrial Relations
  • International HR DAY 2025
  • January–February 2024
  • Leadership
  • Learning
  • MAGAZINE
  • Management Thought
  • May – june 2024
  • middle east
  • News
  • NGO
  • Non-Profit
  • NORTH AMERICA
  • OCEANIA
  • Organizational Culture
  • Performance
  • Performance Metrics
  • Recruitment
  • Rewards
  • Self Development
  • South America
  • Start-Up HR
  • Sustainable HR
  • Talent
  • Team Cohesion
  • Topic
  • Toxic Leadership
  • Trends & Forecast
  • UN Organizations
  • Women Leadership
Global HR News & Updates

"HR Today" aspires to be more than just a publication; it aims to be a platform where the brightest minds in HR come together to share knowledge, insights, and foresight that can shape the future of our profession. We aim to offer a unique blend of academic rigour and practical wisdom, addressing the most pressing challenges and opportunities in the HR landscape today.

USEFUL LINKS

  • Features
  • Magazine
  • News
    • Asia
    • Europe
    • Africa
    • South America
    • OCEANIA
    • India
    • NORTH AMERICA
  • Insights
  • Leaders Speak
  • Book Reviews
  • Events
  • Advertising
  • Editorial Team

RECENT POSTS

  • Dwi Fatan Lilyana Appointed as Chief of Human Resources and General Affairs at PT Pelindo (Persero)
  • Sara J. Kennedy Appointed as Chief Human Resources Officer at Chartwell Law
  • Karey Powers Promoted to Chief Human Resources Officer at Penn Medicine, University of Pennsylvania Health System

SIGNUP FOR NEWSLETTER

Name*

Email Address*

© Copyright 2024 HR TODAY. All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Features
  • Magazine
  • News
    • Asia
    • Europe
    • Africa
    • South America
    • OCEANIA
    • India
    • NORTH AMERICA
  • Insights
  • Leaders Speak
  • Book Reviews
  • Events
  • Advertising
  • Editorial Team
  • Subscribe
  • Login
  • Sign Up

© Copyright 2024 HR TODAY. All rights reserved.