Mumbai, Maharashtra, India, July 2025 – Vipul Rawal has rejoined Skechers as Head – Strategy & Business Insights, and Digital & Omni Business Head, marking a significant return to an organization he helped transform over seven years. In this strategic leadership role, Vipul will drive the company’s digital growth, customer-centric innovation, and omnichannel capabilities, while also leading the business intelligence and strategic planning functions.
Prior to rejoining Skechers, Vipul Rawal served as Head – Operations Excellence at Tata CLiQ Fashion, where he led operational strategy and transformation across onboarding, inventory integration, analytics, and marketplace efficiency. His work in launching Quick Commerce with BigBasket under Tata Digital was widely recognized for its speed and execution precision.
Before that, Vipul was Vice President – Strategy and Transactions at EY, where he led new service lines for startups and D2C brands, and advised on multi-crore strategic initiatives including IPO readiness, financial modeling, and expansion plans for conglomerates. He was instrumental in crafting data-driven decision systems and business planning for hyper-growth companies.
Vipul originally spent seven years at Skechers from 2015 to 2022, where he played a critical role in growing the company from INR 30 Cr to INR 2,000 Cr in revenue. As Dy. General Manager – Corporate Strategy, he drove transformation across strategy, digital commerce (including the launch of Skechers.in), merchandising, analytics, ERP, and franchisee operations. His leadership delivered key business outcomes including gross margin optimization, inventory efficiency, and technology integration across retail and D2C channels.
Earlier in his career, he held roles at Reliance Brands Ltd., Gili India Ltd., and Gitanjali Lifestyle Ltd., where he developed deep expertise in financial strategy, business analytics, and retail operations, laying the foundation for his later successes in omnichannel business management and strategic growth.
About Skechers
Skechers is a Fortune 500® company and a global leader in lifestyle and performance footwear, apparel, and accessories. With a strong presence across more than 170 countries, Skechers is committed to designing stylish, innovative, and high-quality products that deliver comfort and value.
The company operates a powerful multichannel retail ecosystem, including e-commerce, franchised stores, and branded outlets. Its customer-first approach, driven by insights, digital capability, and scalable infrastructure, continues to fuel strong growth across global markets.
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