Mumbai, Maharashtra, India, August 2026 — Chandak Group has appointed Viral Shah as its Head of Marketing. In his new role, Shah will lead the company’s marketing strategy, brand positioning, customer acquisition, and digital transformation initiatives, supporting Chandak Group’s continued growth across Mumbai’s residential real estate market.
With over 20 years of experience in marketing, digital transformation, customer acquisition, and business strategy, Viral Shah has built an accomplished career across the real estate, hospitality, banking, insurance, and travel sectors. Known for driving data-led marketing strategies and high-impact digital campaigns, he has consistently delivered business growth by integrating technology, analytics, and customer-centric marketing approaches.
Prior to joining Chandak Group, Shah served as Head of Marketing at Arvind SmartSpaces, where he led the company’s marketing function after previously serving as Head of Digital Marketing. Before that, he was Head – Digital Marketing at Sobha Realty, where he spearheaded global digital transformation initiatives, significantly increasing website traffic, lead generation, customer conversions, and revenue through integrated performance marketing, customer journey optimisation, and marketing technology implementation.
Earlier in his career, Shah held senior marketing leadership positions with DAMAC Properties, Lodha Group, Hotel Commerce Solutions, Travelocity India, HDFC ERGO General Insurance, ICICI Bank, and HDFC Bank. Across these organisations, he led digital marketing, online business growth, CRM transformation, analytics, performance marketing, revenue optimisation, and customer experience initiatives while delivering measurable business outcomes across domestic and international markets.
Shah holds a Post Graduate Diploma in Business Management (PGDBM) in Finance from the N.L. Dalmia Institute of Management Studies and Research, providing a strong academic foundation that complements his extensive expertise in strategic marketing and digital business transformation.
About Chandak Group
Celebrating 40 years of shaping Mumbai’s skyline, Chandak Group has established itself as one of the city’s trusted real estate developers, delivering residential projects across affordable, premium, and luxury segments. Built on a foundation of trust, integrity, and customer commitment, the company has consistently created homes designed to enhance lifestyles while contributing to the city’s evolving urban landscape.
With four decades of experience, Chandak Group continues to focus on developing thoughtfully designed communities that combine quality construction, innovation, and customer-centricity, reinforcing its vision of building spaces where happiness truly lives.
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