New York, March 27, 2024 – YOOBIC, a pioneering AI-powered platform enhancing the frontline employee experience, today announced the appointment of Noreen Allen as its Chief Marketing Officer (CMO).
Allen, with her extensive two-decade-long expertise in elevating marketing for burgeoning B2B technology firms, is set to spearhead YOOBIC’s worldwide marketing strategies. Her focus will be on propelling growth, augmenting global brand recognition, and broadening market reach.
Allen’s career is marked by her instrumental role in the ascension of five technology companies to notable success, showcasing her adeptness in establishing go-to-market frameworks that significantly contribute to business outcomes. She has cultivated a reputation for her collaborative efforts with C-suite leaders to forge and implement marketing strategies that enhance revenue and market share.
Fabrice Haiat, CEO and co-founder of YOOBIC, expressed his enthusiasm about Allen’s joining, stating, “We are delighted to welcome Noreen to YOOBIC’s executive leadership team. Her proven expertise in accelerating revenue growth, crafting powerful, category-leading brand narratives, and fostering customer success in the B2B technology space will be invaluable as we continue to expand our global leadership and help more retail organizations transform their frontline operations.”
Before her appointment at YOOBIC, Allen was integral to the growth of several tech entities, notably as CMO at Bandwidth, where her efforts were crucial in guiding the company to nearly $500 million in revenue, expanding the team to over 1,000 members, and leading Bandwidth through a successful IPO in 2017.
“I am thrilled to join YOOBIC at this exciting stage of the company’s growth journey,” Allen remarked. “YOOBIC’s innovative platform is transforming operations for retailers globally – allowing them to fully empower and engage their frontline workforce to boost performance. YOOBIC is incredibly well-positioned in a red-hot space, with a fantastic customer base, and the market’s most robust product. I look forward to collaborating with the talented team to expand our market presence, further elevate the brand, and deliver exceptional value to our customers worldwide.”
Allen’s arrival coincides with YOOBIC’s recent accolade from Fast Company as one of the World’s Most Innovative Companies of 2024, highlighting YOOBIC’s commitment to revolutionizing the frontline employee experience with advanced AI and mobile technology. Following significant achievements, including the unveiling of YOOBIC NEO and expanding its service to over 300 organizations in 80 countries, YOOBIC is poised for continued growth and innovation with Allen at the helm of its marketing endeavors.
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