Kuwait, July 2026 — Zain Group has appointed Yusra Marouf as Group HR Director – Joint Ventures & Subsidiaries, marking another significant milestone in her leadership journey within the regional telecommunications and digital services group.
In her new role, Yusra will lead the Group Human Resources agenda for Zain’s joint ventures and subsidiaries, supporting people strategy, organizational effectiveness, leadership development, and talent initiatives across the Group’s expanding regional operations.
The appointment follows a series of progressive leadership roles within Zain Group. Most recently, she served as HR Strategic Program Director, after previously holding the positions of HR Strategic Program Senior Manager and HR Strategic Program Manager – Group HR. During this period, she contributed to strategic HR initiatives, executive coaching, talent development, and enterprise-wide people transformation programs.
Before joining Zain Group, Yusra was HR Business Partner – Beauty Vertical (Kuwait, Bahrain and Qatar) at Chalhoub Group, partnering with business leaders on talent and people strategies across the luxury retail business.
Earlier, she served as HR Business Partner Manager – Retail Banking at Al Ahli Bank of Kuwait, where she led initiatives covering workforce planning, competency mapping, performance management, talent acquisition, learning and development, organizational change, incentive design, HR policy development, and succession planning.
Prior to that, Yusra worked as Strategic Business Partner – Consumer Banking Group at the National Bank of Kuwait, where she supported performance management, compensation benchmarking, organizational design, succession planning, talent development, recruitment for critical leadership positions, and workforce planning.
Her earlier career also includes entrepreneurial and project leadership roles as Managing Partner at Al Harith Al-Atiqi Real Estate Company, Project Development Manager at Grand Clinic, and nearly a decade of experience as a Freelance Interior Designer, reflecting a diverse professional background spanning business development, project execution, and organizational management.
With extensive experience across telecommunications, banking, luxury retail, healthcare, and real estate, Yusra brings a broad perspective to strategic human resources, organizational transformation, leadership development, talent management, and culture-building.
About Zain Group
Zain Group is a leading provider of innovative ICT technologies and digital lifestyle communications, serving 51.2 million active customers across eight markets in the Middle East and Africa as of 31 March 2026.
The Group provides mobile voice, data, and enterprise services across Kuwait, Bahrain, Iraq, Jordan, Saudi Arabia, Sudan, and South Sudan. Through ZainTECH, it delivers digital transformation solutions for enterprise and government customers across the MENA region, while Zain Omantel International (ZOI) provides international wholesale telecommunications services. Zain also holds a 15.5% stake in INWI in Morocco through a joint venture and is listed on the Boursa Kuwait.
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