Gurugram, Haryana, India, December 2025 — Rishi Chhabra has started a new position as EVP & Head of Agency – Tied Channels at Axis Max Life Insurance Limited. In this role, he will lead the growth agenda for the tied agency distribution channel, with a sharp focus on strategy, scale, profitability, and market expansion.
This appointment reflects the organization’s continued emphasis on strengthening its agency engine, transforming distribution performance, and deepening customer reach through a sustainable, future-ready channel model.
With over a decade at Axis Max Life Insurance Limited, Rishi Chhabra has progressed through leadership roles spanning agency strategy, transformation, growth initiatives, and pan-India sales leadership. Most recently, he led the core agency business and broader sales agenda, driving distribution scale and revenue momentum.
Prior to this, he held strategic leadership responsibilities within the agency function, where he helped shape profitable and sustainable distribution models while accelerating high-impact growth engines and revenue initiatives.
Before joining Axis Max Life, Rishi Chhabra spent close to a decade with ICICI Prudential Life Insurance Company Limited, where he built deep expertise across agency strategy, zonal sales and strategy, direct marketing, and multi-region distribution performance.
His early career foundation includes leadership responsibilities in bancassurance and allied sales roles, giving him a strong, end-to-end view of insurance distribution ecosystems and field-force performance levers.
Rishi Chhabra holds an MBA in Finance & Marketing from Savitribai Phule Pune University.
About Axis Max Life Insurance Limited
Axis Max Life Insurance Limited (formerly Max Life Insurance Company Limited) is a joint venture between Max Financial Services Limited and Axis Bank Limited. The company reported an individual death claims paid ratio of 99.70% as per audited FY24–25 financials. It offers comprehensive protection and long-term savings solutions through a multi-channel distribution model, including agency and third-party partners. With nearly two decades of operations, it emphasizes a need-based sales approach, customer-centric service, and strong people capability. As of March 31, 2025, it reported ₹175,072 crore in AUM and a Sum Assured in Force of ₹2,191,857 crore.
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