Mumbai, Maharashtra, India, February 2025 – Aarthy Sridhar has been appointed as the Chief Marketing Officer (CMO) at Gulf Oil Lubricants India Limited, bringing a wealth of expertise in brand management, marketing strategy, and consumer engagement. With over 13 years at Hindustan Unilever Limited (HUL), she has played a pivotal role in leading large-scale campaigns, driving product innovations, and enhancing customer outreach. Her appointment underscores Gulf Oil’s commitment to strengthening its brand positioning and expanding its marketing initiatives.
Before joining Gulf Oil, Aarthy served as the Head of Wellbeing Nutrition at HUL, where she drove category growth and developed high-impact consumer campaigns. She also held leadership positions as Category Head for Hair Care (Dove, Clinic Plus & Sunsilk) and General Manager, Lakmé, where she was responsible for P&L management, portfolio strategy, digital transformation, and influencer marketing. Her work in launching new products, managing channel strategy, and executing large-scale marketing campaigns has established her as a dynamic marketing leader in the industry.
Earlier in her career, Aarthy played a key role in the success of Surf Excel, leading award-winning marketing campaigns and securing HUL’s first billion-euro brand milestone. Her expertise in market development, brand strategy, and digital marketing was further demonstrated in her tenure as Head of Strategy & Marketing Excellence for Beauty & Personal Care, South Asia, where she developed new capabilities in medical marketing and consumer insights.
With Gulf Oil’s expansion into digital and consumer-driven marketing strategies, Aarthy’s leadership is expected to drive impactful brand campaigns, strengthen digital and traditional marketing channels, and elevate consumer engagement. Her strategic approach will be instrumental in enhancing Gulf Oil’s market leadership and positioning the company for sustained growth and innovation.
About Gulf Oil Lubricants India Limited
Gulf Oil Lubricants India Limited (GOLIL), part of the Hinduja Group and Gulf Oil International, is one of India’s leading lubricant brands, ranking among the top private-sector players. The company offers a wide portfolio of automotive and industrial lubricants, catering to both B2B and B2C segments with a robust distribution and OEM partnership network. Gulf Oil’s commitment to innovation, sustainability, and brand-building is reinforced by strategic partnerships with global sporting entities and leading brand ambassador
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