London, England, United Kingdom, April 2026 — Eeze has announced the appointment of Aarti Madoo Carl as Chief People Officer, marking a key leadership move as the organization continues to scale its global operations and strengthen its people strategy in the fast-evolving iGaming industry.
In her new role, Aarti will lead Eeze’s global people agenda, focusing on culture, talent development, organizational effectiveness, and employee engagement across its international workforce. Her elevation reflects Eeze’s continued investment in building a strong, future-ready organization powered by high-performing teams and a people-first culture.
Aarti has been part of Eeze for over two years, most recently serving as Vice President Human Resources, where she played a critical role in shaping the company’s HR strategy, supporting business growth, and strengthening leadership capabilities across geographies. Her promotion to Chief People Officer underscores her impact and leadership within the organization.
Prior to joining Eeze, Aarti spent over 15 years with The Rank Group plc, where she held multiple leadership roles of increasing responsibility. As HR Director – International & Interactive, she led HR strategy across diverse markets, supporting both operational and digital business segments. She also served as Head of HR – London, Support & International and earlier as Regional HR Business Partner, where she partnered closely with business leaders to drive HR strategy, branding, team engagement, and performance outcomes.
Her earlier career includes roles with Research International (WPP) as a Senior HR Advisor, and with Liz Claiborne, Mexx & Monet, where she built foundational experience in HR operations and advisory.
Aarti holds a CIPD qualification in Human Resource Management from London Metropolitan University, reflecting her strong grounding in HR leadership and people strategy.
Eeze is an international B2B Live Casino provider with over 20 years of experience in the iGaming industry. With a team of more than 500 professionals across Europe, the company is focused on delivering innovative, high-quality gaming solutions to partners worldwide.
Driven by talent, ambition, and continuous innovation, Eeze is shaping the future of live casino experiences, combining technology, creativity, and operational excellence to stay ahead in a dynamic global market.
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