Gurugram, Haryana, India, May 2025 — Abhay Kumar has joined BPTP Ltd. as Chief Marketing Officer, bringing with him over two decades of multifaceted experience across real estate, luxury retail, fintech, and consumer goods. In his new role, Kumar will drive brand positioning, marketing strategy, digital transformation, and customer engagement to strengthen BPTP’s presence in the competitive real estate landscape.
An alumnus of the Indian Institute of Management, Lucknow, Kumar has had a distinguished career in marketing and digital leadership roles at globally recognized organizations. Most recently, he served as Senior Vice President – Marketing and Digital at DAMAC Properties, where he successfully led digital-first marketing strategies and customer-centric initiatives across global markets.
Previously, Kumar also held the position of Global Chief Marketing Officer at Roberto Cavalli in Milan, where he spearheaded rebranding and digital transformation efforts for the luxury fashion house and its group brands. His extensive leadership experience also includes a tenure as Group Chief Marketing & Digital Officer at Reliance Capital, where he was instrumental in enhancing the digital commerce footprint and delivering significant online sales growth in India’s financial services sector.
Earlier in his career, Kumar held strategic roles at renowned companies such as Disney+ Hotstar, where he drove consumer adoption for India’s leading streaming platform; Samsung Electronics, American Express, and GE Capital, where he was responsible for category leadership, marketing, and product strategy. He started his career at Maruti Suzuki India Limited in sales and dealer management.
At BPTP, Kumar’s appointment is aligned with the company’s strategic vision to create modern, vibrant communities and elevate customer experiences. His deep expertise across industries and markets is expected to bolster BPTP’s customer-first approach while driving innovation and sustained growth in India’s evolving real estate sector.
Welcoming Kumar to the organization, President Amaan Chawla expressed confidence in his leadership and noted that his appointment will strengthen BPTP’s marketing capabilities and brand value. Kumar shared his excitement about joining BPTP at a transformational phase and looks forward to implementing innovative and consumer-driven strategies to shape the company’s future.
BPTP Ltd. is one of India’s leading real estate companies with a legacy of transforming landscapes into thriving communities. With over 24,500 units delivered and 50 million square feet crafted, BPTP’s developments span across Greater Faridabad, Gurugram, and other key regions. The company’s vision emphasizes responsible development, sustainability, and community-centric living. BPTP continues to create ecosystems that blend modern infrastructure with thoughtful planning, redefining urban living in India.
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