Cologne, North Rhine-Westphalia, Germany, July 2026 — Agraya GmbH, the corporate home of the GLOBALG.A.P. and GGN label brands, has strengthened its executive leadership team with the appointments of Daniel Link as Chief Operating Officer (COO) and Tilman Felshart as Chief Financial Officer (CFO). The appointments reinforce the company’s leadership structure as it advances its next phase of organizational growth, operational excellence, and sustainable expansion across the global agrifood sector.
Daniel Link assumed the role of Chief Operating Officer on 15 July 2026, while Tilman Felshart will join as Chief Financial Officer on 1 August 2026. The appointments follow the earlier addition of Wouter Conradie as Chief Commercial Officer, completing a strengthened executive team designed to support Agraya’s long-term growth strategy.
As COO, Daniel Link will lead the continued development of Agraya’s operational structures, cross-functional collaboration, and scalable delivery capabilities. His priorities include enhancing operational efficiency, strengthening organizational processes, and supporting the expansion of Agraya’s portfolio of solutions for the global agrifood industry.
Daniel brings more than a decade of leadership experience across the HealthTech, SaaS, life sciences, and logistics sectors. Prior to joining Agraya, he served as Head of Operations and Chief Operating Officer at DAMEDIC GmbH, where he expanded international operating structures, implemented KPI-driven management systems, and led certification and compliance initiatives. Earlier, he held operational leadership positions at Amazon, overseeing large-scale operations and process optimization across Central Europe.
As Chief Financial Officer, Tilman Felshart will oversee Finance, Legal, and Technology, focusing on strengthening financial governance, transparency, performance management, and long-term organizational resilience. His mandate includes building the financial and operational foundations necessary to support Agraya’s continued international expansion.
Tilman brings more than ten years of experience in finance, controlling, corporate management, and business intelligence. Most recently, he served as Chief Financial Officer at KrollCosmetics GmbH, where he led finance, legal, information technology, human resources, retail, and operations. Earlier, he held senior leadership roles at Vice Sporting Goods GmbH and FLYERALARM, driving international financial reporting, controlling, and performance management initiatives.
Commenting on the appointments, Elmé Coetzer-Boersma, Chief Executive Officer of Agraya, said, “The addition of a COO and CFO reflects our commitment to strengthening the foundations of our organization so that we can scale our impact, accelerate innovation, and serve our stakeholders even more effectively. We are not changing what we do; we are building the capabilities to do it better.”
Speaking on his appointment, Daniel Link said, “Strengthening operational consistency and reliability will help ensure the organization can continue to scale effectively and respond to the evolving needs of the sector. Being part of that journey is particularly motivating.”
Tilman Felshart added, “Agraya has established itself as a key player in the agrifood industry over the last 25 years. I look forward to working with the team to lay the financial and organizational groundwork for the next phase of development.”
The appointments underscore Agraya’s commitment to strengthening governance, operational excellence, financial discipline, and organizational scalability as it continues supporting sustainable agriculture, responsible supply chains, and global food systems.
About Agraya
Agraya GmbH, based in Cologne, Germany, is the corporate home of the GLOBALG.A.P. and GGN label brands. Harnessing over 20 years of technical and operational expertise, Agraya opens space for new conversations and future-oriented initiatives that foster smarter decision-making, stronger connections, and more resilient outcomes across the value chain.
By advancing access to innovation, encouraging responsible practices, and amplifying the voices of farmers, we help to shape a future where agriculture strengthens communities, builds trust, and delivers lasting impact.
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