London, United Kingdom, October 2025 – Brainlabs, the AI-first media agency renowned for fusing artificial and human intelligence to deliver data-driven marketing innovation, has announced the appointment of Al Bullock as Head of People, UK. In this leadership role, Al will oversee the company’s people strategy across the UK, strengthening talent management, employee engagement, and organizational capability as Brainlabs continues its rapid global expansion.
With over 15 years of human resources and talent leadership experience, Al Bullock has built a career marked by transformation, inclusivity, and people-centered innovation across some of the UK’s most recognized organizations.
Before stepping into his new role, Al served as Senior People Partner – UK & EMEA at Brainlabs for nearly three years, where he led people initiatives across multiple regions. He played a key role in organizational development, DEIB strategy, workforce planning, and leadership development, supporting Brainlabs’ continued scaling as one of the world’s top independent media agencies.
Earlier, Al worked with Cancer Research UK (CRUK) as HR Business Partner, contributing to HR strategy, change management, and employee engagement for one of the UK’s largest non-profit organizations. His work supported CRUK’s mission through stronger HR processes, inclusion frameworks, and capability-building initiatives across distributed teams.
Prior to that, Al spent more than 11 years at Sainsbury’s, one of the UK’s leading retail chains, where he held multiple roles, including Senior Talent Partner / Head of Talent – Retail, HR Change Manager (Sainsbury’s Argos), HR Manager, and HR Business Associate. Across these positions, he was instrumental in implementing change programs, talent strategies, and leadership development initiatives during one of the most transformative periods in Sainsbury’s history.
His early career with Sainsbury’s included roles in Talent & Performance, project management, and retail operations, giving him a strong understanding of business dynamics and the link between operational excellence and people success.
About Brainlabs
Brainlabs is a global AI-first media agency that redefines marketing through the power of Real Intelligence — the fusion of artificial and human intelligence. Founded in 2012, Brainlabs pioneered the use of AI in advertising when most of the industry remained skeptical. Today, it is among the fastest-growing independent media agencies worldwide, ranked #7 globally among independent agencies.
With over 1,000 team members across international offices, Brainlabs serves as the media agency of record for growth-focused advertisers, managing media spends ranging from $10 million to $250 million. Its clients include global brands such as Capital One, UNICEF USA, Estée Lauder, Bozzuto, and Hornblower Group. Brainlabs continues to blend technology, creativity, and data to drive meaningful customer engagement and real business outcomes.
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