Prague, Czechia, April 2026 — Alexandra Hůlková has stepped into the role of Chief Marketing Officer (CMO) at RENOMIA Group, bringing extensive expertise in brand strategy, marketing leadership, digital transformation, customer engagement, and international business growth. In her new position, she will lead brand, marketing, and communication strategy across RENOMIA Group and its international subsidiaries throughout Central and Eastern Europe.
With more than 15 years of experience in marketing, brand management, business development, and executive leadership, Alexandra has built a distinguished career helping organizations strengthen market positioning, accelerate growth, and create customer-centric brands. Her appointment reflects RENOMIA Group’s commitment to enhancing its brand presence and supporting continued expansion across its international markets.
Prior to joining RENOMIA Group, Alexandra served as Head of Group Marketing at DODO, where she led marketing strategy across four countries and was responsible for market research, brand management, digital marketing, performance marketing, SEO, social media strategy, data analytics, and team leadership. During her tenure, she played a key role in strengthening DODO’s market position and supporting the company’s continued growth across multiple international markets.
Earlier, she held the role of Group Brand Manager at DODO, overseeing brand management and communication strategy across five countries while driving customer insights and brand development initiatives. Alongside her corporate leadership positions, she successfully operated Hůlková Consulting, providing strategic marketing consulting services to organizations seeking growth through stronger brand positioning and marketing effectiveness.
Alexandra also served as Head of Marketing at Bezrealitky, where she led the development of a new brand strategy, managed performance-driven digital marketing campaigns, launched product innovations, and strengthened the company’s market presence. Before that, she spent more than nine years with enovation, including serving as Chief Marketing Officer, where she was a member of the management board and led 360-degree marketing initiatives spanning brand management, PR, content marketing, social media, employer branding, business intelligence, and leadership development.
Her earlier experience with ELKO EP as Marketing & Business Project Coordinator provided a strong foundation in business development, project management, event management, and brand strategy. Throughout her career, Alexandra has consistently demonstrated an ability to combine strategic thinking with execution excellence, helping organizations achieve sustainable growth through innovative marketing and communication strategies.
About RENOMIA Group
RENOMIA Group is the leading insurance and reinsurance brokerage group in Central and Eastern Europe. Founded in the Czech Republic in 1993, the company has grown into a major regional player with more than 2,500 professionals operating across the Czech Republic, Slovakia, Bulgaria, Hungary, Romania, Croatia, Serbia, Latvia, Lithuania, Slovenia, Bosnia and Herzegovina, Poland, and Austria.
RENOMIA Group provides comprehensive risk management, insurance, and reinsurance solutions, helping organizations identify risks, design optimal insurance programs, manage claims effectively, and access global insurance services. Through its client-focused approach and extensive regional expertise, the company continues to support businesses and individuals in navigating increasingly complex risk environments.
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