Mumbai, Maharashtra, India, October 2025 — Altamash Khan has been appointed as Head of Media and Digital Marketing for Pantaloons, part of Aditya Birla Fashion and Retail Ltd (ABFRL). In his new role, Altamash will lead the brand’s integrated media and digital initiatives, with a focus on enhancing consumer engagement and driving Pantaloons’ digital growth agenda. His appointment reflects ABFRL’s continued emphasis on strengthening digital leadership within India’s dynamic fashion and lifestyle sector.
Altamash joins Pantaloons from Raymond Lifestyle Limited, where he served as Head of Digital Marketing. During his tenure, he spearheaded the brand’s digital transformation and developed a hyperlocal marketing framework across more than 1,600 retail stores, driving measurable footfalls and online engagement. His collaborations with Google and Meta were instrumental in building a performance-driven ecosystem, integrating data-led marketing and omnichannel consumer journeys.
Before Raymond, Altamash worked with the Kellogg Company as Digital & Content Marketing Lead, where he developed content strategies for youth-focused brands and led full-funnel digital marketing initiatives. Earlier, he was associated with Godrej Consumer Products Limited (GCPL), where he led the digital presence for iconic brands like Goodknight, HIT, and Godrej Expert, launching several award-winning digital campaigns.
Altamash began his career with leading media agencies such as Maxus Global, Media2win, and iProspect, managing multi-category brands including Garnier, Starbucks, and HDFC Bank. His extensive experience in digital media, brand storytelling, and data-led marketing positions him to drive Pantaloons’ next phase of digital evolution.
At Pantaloons, under the ABFRL umbrella, Altamash will lead efforts to create consumer-first media strategies that seamlessly bridge physical and digital experiences, reflecting the company’s commitment to innovation in fashion retail.
About Pantaloons (Aditya Birla Fashion and Retail Ltd)
Pantaloons, part of Aditya Birla Fashion and Retail Ltd (ABFRL), is one of India’s leading fashion retail brands offering stylish apparel across menswear, womenswear, and kidswear segments. Known for its trendsetting collections and vibrant retail experience, Pantaloons operates a nationwide footprint with hundreds of stores across India, making fashion accessible, aspirational, and inclusive for millions of consumers.
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