Singapore, June 2026 — Salesforce has appointed Amit Chhangani as Regional Vice President – Partner Business, where he will lead the company’s partner business across the ASEAN region. In his new role, he will focus on strengthening partner ecosystems, accelerating business growth, driving strategic alliances, and expanding Salesforce’s market presence across Southeast Asia.
Amit brings more than two decades of leadership experience across digital transformation, technology platforms, partner ecosystems, and enterprise growth. Throughout his career, he has built a strong track record of advising global enterprises, shaping go-to-market strategies, and fostering high-impact partnerships across the technology, consumer goods, automotive, and media sectors.
Prior to joining Salesforce, Amit spent more than 12 years with Google, holding several senior leadership positions across Asia Pacific. Most recently, he served as APAC Head – Google Asia Pacific, Global Clients and Agencies, where he acted as a trusted advisor to global CEOs and CMOs of leading brands including L’Oréal, Nestlé, Unilever, and Dyson. In this role, he architected multi-year digital transformation partnerships and aligned enterprise investment strategies with Google’s platform roadmap.
During his tenure at Google, Amit also served as Head of Sales, Google Indonesia, leading platforms, agency, consumer packaged goods, automotive, technology, and telecom businesses. He played a pivotal role in building strategic alliances with major agency networks including GroupM, Publicis, IPG, and Dentsu, influencing billions of dollars in annual media investments while shaping Google’s regional agency relationship strategy.
Before Google, Amit held leadership positions at Komli Media, where he led sales operations across India and the Middle East and played a key role in expanding digital advertising and media solutions. Earlier in his career, he held roles with Yahoo!, Radio Mirchi, and The Leela Palaces & Resorts, building extensive expertise across sales leadership, brand solutions, product monetization, media partnerships, and customer engagement.
His appointment reflects Salesforce’s continued investment in strengthening its partner-led growth strategy and expanding its ecosystem capabilities across ASEAN. With his extensive experience in digital transformation and strategic partnerships, Amit is well positioned to drive Salesforce’s next phase of growth in one of the world’s most dynamic technology markets.
About Salesforce
Salesforce is the world’s leading customer relationship management (CRM) technology company, helping organizations build stronger customer relationships and reimagine their businesses for the AI era. Since pioneering cloud-based CRM in 1999, Salesforce has continuously transformed the way businesses connect with customers through innovation and technology.
Its comprehensive portfolio includes industry-leading applications for sales, service, marketing, commerce, and IT, powered by unified customer data and trusted AI capabilities. Through platforms such as Agentforce and its integrated CRM ecosystem, Salesforce enables organizations of all sizes to enhance customer experiences, improve operational efficiency, and drive sustainable growth in an increasingly digital world.
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