Mumbai, India ,October 2025 — Ananta Quest, a platform for Primers rooted in the belief that life after 50 is about living to the fullest — embracing possibilities, transitions, and the evolving journey of life, has announced the appointment of Viral Oza and Dr. Aditya Save as its Co-Founders.
A marketing leader with over three decades of experience, Viral has shaped brands in Asia and Africa across FMCG, telecom, media, and real estate. At Ananta Quest, he now channels his expertise in brand strategy and category creation — helping individuals reimagine life after 50 and shaping meaningful conversations around health, wealth, and community.
Dr. Aditya Save is an entrepreneur, investor, and executive coach with over 25 years of experience leading businesses across Asia, the US, UK, and the Middle East. At Ananta Quest, he combines his passion for human insight, learning, and reinvention to help individuals thrive in their second innings.
Sanjay Mehta, Founder, Ananta Quest, said, “I’m thrilled to welcome Viral and Aditya as co-founders of Ananta Quest. Their expertise and insight will be invaluable as we build a platform that empowers Primers to embrace connection, purpose, and community in their next chapter.”
Speaking on the appointment, Viral Oza, Co-Founder, Ananta Quest, said, “I strongly believe that India’s 50+ community is more vibrant and ambitious than ever – they’re healthy, financially independent, and seek meaning well beyond what is seen as conventional retirement, hence Primers. Creating a space that helps them confidently navigate life transitions with clarity, positivity, and a sense of possibility is what Ananta Quest is all about.”
Sharing his thoughts on joining Ananta Quest, Dr. Aditya Save, Co-Founder, said, “You are younger & healthier than your parents were at your age. And, as a Primer, you want to make the most of this phase. But you need to tap into the right tools, mindset and expertise around you. Our approach is to enable such Primers to take decisive actions for their own future, with clarity, confidence and community.”
Ananta Quest is setting out to build a global movement that challenges outdated ideas about aging and replaces them with possibility. The platform plans to create vibrant spaces, both physical and digital, to offer trusted, relevant, and personalized guidance to help the 50+ community navigate health, wealth, relationships, and reinvention.
The company marks its debut with its first event scheduled on December 13, 2025 at Taj Lands End, Mumbai.
About Ananta Quest
Ananta Quest is a first-of-its-kind movement redefining what life after 50 can look like. With a focus on health, wealth, and community, it supports accomplished, financially confident Indians who want to redefine what it means to be 50+, as they navigate new questions of identity, meaning, and freedom. Ananta Quest exists to help people show up fully for their next act — with clarity, purpose, and energy.
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