Amsterdam, North Holland, Netherlands, March 2025 – Anne Heijman has been appointed as Head of People & Culture (a.i.) at Etpa, a leading power exchange platform driving innovation in short-term electricity trading. In this interim role, she will lead the people and culture strategy, ensuring a strong, dynamic, and engaged workforce as the company continues to expand its impact in the energy sector.
Prior to joining Etpa, Anne Heijman served as Head of People & Culture at felyx, where she played a pivotal role in shaping HR strategies for the urban mobility company. She focused on organizational culture, leadership development, and HR transformation, ensuring a people-centric approach to business growth.
Alongside her corporate roles, Anne has been a Freelance Business Psychologist at Het Ontwikkellab since 2019, specializing in leadership coaching, talent development, and HR advisory. She has also contributed to academia as a Lecturer in HR Analytics at Amsterdam University of Applied Sciences, sharing her expertise in data-driven HR decision-making.
Her experience includes consultancy roles at Talogy (previously Cubiks PSI) and HR leadership positions at Frits, Icemobile, and G-Star, where she gained extensive experience in talent management, HR business partnering, and learning & development strategies. Her deep expertise in talent assessment, organizational culture, and leadership coaching makes her an excellent fit for Etpa’s evolving HR landscape.
About Etpa – A New Way of Power Trading
Etpa is an innovative Power Exchange designed to unlock flexibility within power systems and create opportunities for greater renewable energy integration. By providing an independent trading platform for continuous short-term electricity trading, Etpa enables energy market participants to optimize their energy portfolios efficiently. The platform’s diverse participants range from horticulture and waste disposal companies to aluminum smelters and energy firms, making it a key player in shaping the future of energy trading.
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