Mumbai, Maharashtra, India – September 2024 – Bhakti Modi has been named the CEO of TIRA, the omni-channel beauty platform under Reliance Retail. As the newly appointed head of TIRA, Modi will oversee the brand’s ambitious expansion in India’s beauty and personal care industry, leveraging her expertise in business strategy and operations.
TIRA, launched in 2023 by Isha Ambani, Executive Director of Reliance Retail, has been rapidly growing as a key player in the beauty market, posing a strong challenge to industry leaders like Nykaa. Bhakti Modi’s leadership will further TIRA’s vision of offering an inclusive beauty platform, blending offline and online shopping experiences seamlessly. Under her guidance, TIRA aims to become the most loved and aspirational beauty retailer in India, focusing on accessibility and high-end offerings alike.
Before taking on this role, Bhakti Modi was instrumental in shaping TIRA’s strategic direction. Her appointment as CEO reflects Reliance Retail’s commitment to driving innovation and growth within the beauty industry.
About Reliance Retail
Reliance Retail, a key consumer-facing business of Reliance Industries Limited (RIL), is the largest and fastest-growing retailer in India. Ranked 53rd among the Top Global Retailers, Reliance Retail is the only Indian retailer to feature in the Top 100 list globally. With a network that reaches deep into the Indian market, the company serves nearly 249 million registered customers across its multiple retail formats.
In FY23, Reliance Retail recorded an unparalleled 780 million footfalls across its stores, marking a scale that no other Indian retailer can match. Handling over 3 million daily transactions, Reliance Retail has established itself as the most profitable retailer in India, constantly working to enhance the quality of life for millions of customers across the nation.
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