Mumbai, Maharashtra, India, December 2025 — FCB Kinnect–22feet Tribal has announced the appointment of Chandni Shah as its new Chief Executive Officer, marking a defining moment in her exceptional journey with the agency. Having previously served as Chief Operating Officer, Chandni has been a driving force behind the company’s growth, culture, and creative transformation for over a decade. Her elevation reflects both the agency’s confidence in her leadership and her proven ability to navigate the evolving digital marketing ecosystem with agility and vision.
A founding member of FCB Kinnect, Chandni has been instrumental in building one of India’s most successful digital-first agencies—one that seamlessly combines creativity, data, and technology to deliver impactful brand experiences. Under her leadership, FCB Kinnect expanded its client portfolio across major sectors, becoming synonymous with innovation and integrated digital communication.
Before co-founding FCB Kinnect, Chandni honed her expertise in client servicing and brand strategy at JWT India and Percept H, where she managed large-scale campaigns and developed a strong understanding of client needs across industries. These formative experiences shaped her collaborative, people-first leadership style and her commitment to creative excellence grounded in strategic insight.
As CEO, Chandni Shah will lead FCB Kinnect–22feet Tribal into its next phase of integrated growth—driving synergies across digital, creative, and media ecosystems while reinforcing the agency’s position within the FCB global network. Her focus will center on scaling digital innovation, expanding client partnerships, and nurturing a dynamic creative culture that continues to set benchmarks in India’s communications landscape.
About FCB Kinnect
FCB Kinnect is India’s leading creative-led integrated digital agency, combining creativity, content, and creator ecosystems to deliver data-driven, impactful brand communication. By uniting old-school branding fundamentals with new-age digital solutions, FCB Kinnect creates real-time, relevant, and measurable results for clients including HDFC Bank, Asian Paints, Flipkart, SBI, Aditya Birla Capital, Lenovo, and TVS Motor Company. As part of the FCB network, the agency continues to redefine digital excellence across markets while fostering a people-centric culture that empowers its #Kinnectors to drive growth for brands and themselves alike.
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