Bangalore Urban, Karnataka, India, March 2025 – Dwipashray Niyogi has been appointed as Vice President – Program Manager Analytics at eClerx. In this role, he will focus on presales initiatives and new go-to-market (GTM) solutions, with a strategic emphasis on AI/ML opportunities within the Analytics Practice.
Niyogi brings over six years of experience from Diageo, where he most recently served as AVP – Product Management | Advanced Analytics – Consumer/Marketing, leading global marketing mix and optimization solutions while collaborating with senior marketing leaders and analytics partners to enhance marketing effectiveness. Before that, as AVP – Data Science, he managed a team of data scientists, engineers, and visualization experts, deploying AI/ML solutions and shaping the organization’s AI/ML strategy. Earlier, he held the role of Senior Manager – Data Science, where he developed a predictive product assortment solution, improving accuracy by 16% and driving data-driven marketing strategies.
Prior to Diageo, Niyogi worked at Tata Consultancy Services as a Manager – Analytics & Insights, where he led data science teams across multiple locations and spearheaded analytics initiatives for telecom clients in South Africa and Malaysia. Earlier, at Hewlett Packard Enterprise, he contributed to enterprise service analytics and corporate strategy engagements, helping expand analytics services and improve sales planning.
Niyogi also held leadership positions at RainMan Consulting, HP, and Liquid Machines, managing advanced analytics, marketing strategy, and AI-driven solutions. His career spans over 15 years across diverse industries, with expertise in analytics, AI/ML strategy, marketing effectiveness, and data-driven decision-making.
About eClerx
eClerx is a productized services company, bringing together technology, domain expertise, and process management to drive business results. The company specializes in data analytics, automation, and business process management, serving Fortune 2000 enterprises across industries such as financial services, communications, retail, fashion, media, manufacturing, travel, and technology. With a commitment to innovation, eClerx aims to set new benchmarks for client success and operational efficiency.
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