Houston, Texas, United States, December 2024 – Frances Thomson has been named Chief Marketing Officer for the Transwestern organization, leading marketing strategy for its integrated platform spanning real estate services, development, investment management, and hospitality. A member of Transwestern‘s executive committee, Thomson will oversee the planning, development, and execution of brand, marketing, and communication agendas, as well as sales enablement initiatives across the firm.
“Frances is a talented, passionate and energetic leader with a proven ability to inspire and collaborate with internal and external partners and investors,” said Larry P. Heard, CEO of Transwestern. “Her strengths as a cross-functional team builder, relationship manager and pragmatic thinker will advance Transwestern’s mission of achieving extraordinary results through an integrated platform of commercial real estate capabilities.”
Thomson joins Transwestern from CBRE, where she managed property marketing and business development teams and initiatives for more than 10 years. Most recently, she served as Marketing Director for Capital Markets, spearheading value positioning, messaging, go-to-market strategy, content, and creative. Her previous experience includes project management and brand development roles at Houston marketing agency FKM. She holds a Bachelor of Arts in Communication Studies from Vanderbilt University.
“Transwestern is a respected industry leader with an unparalleled culture and a reputation for service excellence,” said Frances Thomson. “During this period of transformational growth for the organization, I’m eager to work with leaders and marketing teams to enhance the visibility and engagement of our experts to deliver greater value to our investors and clients.”
About Transwestern
Four dynamic, integrated companies make up the Transwestern enterprise, giving the organization the perspective to think broadly, deeply, and creatively about commercial real estate. Clients and investors rely on Transwestern for expertise that spans institutional and opportunistic investment, development, hospitality, brokerage, and asset services.
Transwestern’s award-winning, collaborative culture empowers team members with resources and independence to work across boundaries in pursuit of innovative solutions, reinforcing a reputation for service excellence that translates to measurable results. Through offices nationwide and alliance partners around the globe, Transwestern positively impacts the built environment and communities while fostering a work climate that champions career vitality for all.
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