NEW YORK, , United States, September 2024 — Imre, the distinguished brand engagement agency, today announced a strategic enhancement to its leadership by appointing Melanie LaRosa and Tom Baldwin as Senior Vice Presidents of Client Experience. This initiative marks a significant step in the agency’s ongoing efforts to expand its role as agency-of-record for healthcare and specialty pharmaceutical brands.
Scott Tucker, Chief Client Officer at Imre, warmly welcomed the new appointees, stating, “Melanie and Tom bring a wealth of experience, leadership, and brand stewardship that aligns perfectly with our vision for the future of Client Experience at Imre. Melanie’s profound expertise across healthcare categories and her transformative approach to brand strategies will substantially elevate our operations. Simultaneously, Tom’s formidable track record in leading omnichannel strategies and spearheading groundbreaking campaigns will enable us to enhance our service offerings and deliver even greater value to our clients.”
Melanie LaRosa, whose career spans over 25 years, is renowned for her strategic insights in healthcare marketing, covering professional, patient, and consumer markets globally. LaRosa shared her enthusiasm about her new role, “Joining Imre during such a dynamic period of growth is incredibly exciting. I look forward to leveraging my experience in healthcare advertising to broaden our healthcare footprint and enhance our capabilities in social and PR.”
Tom Baldwin, who brings nearly 15 years of experience with global and US pharmaceutical brands, expressed his anticipation about his new position, “I am thrilled to be part of Imre at such a crucial juncture. My diverse experience will help drive innovative solutions and foster strong, collaborative partnerships that propel both our clients and our teams toward exceptional outcomes.”
LaRosa and Baldwin are now integral members of Imre’s Client Service Leadership Team, tasked with driving full-service brand engagement growth across existing and new client portfolios.
Imre is a brand engagement agency that reaches people at pivotal moments through modern communications, new technologies, and cutting-edge creativity. It partners with a diversified and growing portfolio of healthcare and consumer organizations, operating from its offices in New York, Baltimore, and Philadelphia, as well as a flexible remote workforce. The agency is proud of its roots as an LGBTQ-founded company, continuing to drive innovation and effective brand engagement at all levels.
Read Also : Imagination in a Disrupted Age: Navigating the Future with Curiosity and Empathy
