Copenhagen, Denmark, September 2024 – Kristina Limbrecht has been appointed as the new Chief People Officer at JOE & THE JUICE, starting September 2024. In this role, Limbrecht will be responsible for overseeing the company’s human resources strategies and initiatives, aligning them with JOE & THE JUICE’s growth objectives, and fostering a culture of innovation and engagement.
Kristina Limbrecht’s extensive HR career includes her most recent position as HR Director Global Propriety Brands at Covetrus, where she served for approximately two years. At Covetrus, she contributed significantly to the company’s global HR strategies, enhancing its presence in the animal-health technology sector.
Prior to Covetrus, Limbrecht was the Human Resources Director at Jørgen KRUUSE A/S, a role she held for over a year. During her tenure, she played a crucial role in integrating Jørgen KRUUSE into the Covetrus group and strengthening its HR capabilities.
Before joining Jørgen KRUUSE, Kristina worked as an HR Partner at Energi Fyn for over three years. Her work involved transforming the HR department, developing HR processes, and implementing effective strategies for talent management and employer branding.
Earlier in her career, Limbrecht was a HR Partner at HR Alliancen/Yattitude, where she provided comprehensive HR services for nearly two years. She supported various HR functions, including change management and strategy implementation, enhancing organizational effectiveness.
Kristina’s career also includes roles at Maersk Training as Head of Section, where she managed HR responsibilities for a year, and at BESTSELLER as Area Manager for over a year and a half. Additionally, she held positions at Nilsongroup, French Connection, and Carli Gry International, gaining a broad spectrum of HR and management experience.
JOE & THE JUICE is a global lifestyle brand renowned for its innovative approach to blending fresh juices, coffee, and nutritious food options. The company has established a strong presence in the market with its vibrant stores and commitment to delivering high-quality, health-conscious products. JOE & THE JUICE continues to expand its footprint worldwide, focusing on providing an exceptional customer experience and fostering a dynamic work environment.
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