San Diego, California, United States, December 2024 – MindgruveMacarta, a global leader in performance marketing, retail media, and data-tech, has named Janaka Atugoda as Managing Director, Global AdTech Solutions. In this role, Atugoda will oversee the company’s data consulting division, including its proprietary DataTech platform, Systemm, an enterprise predictive marketing analytics platform.
Atugoda brings over a decade of experience in AdTech and data strategy, having served as Amazon’s global AdTech solutions lead, working with clients such as Johnson & Johnson, L’Oreal, Mars Confection & Pet Nutrition, Coca-Cola, and Peloton. Before Amazon, he led data strategy for Johnson & Johnson EMEA, showcasing his expertise in building innovative solutions for Fortune 500 brands.
“Janaka brings unmatched expertise in AdTech and advanced analytics, making him a key addition to our leadership team,” said Chad Robley, Chairman and CEO of MindgruveMacarta. “His leadership comes at a critical juncture as we expand our data consulting and marketing technology capabilities globally.”
Based in London, Atugoda will advance MindgruveMacarta’s European operations, driving integrated strategies that align with clients’ needs for advanced analytics and data consulting. He holds a Master of Science in Analysis, Design, and Management of Information Systems from the London School of Economics and a Bachelor of Science in Electrical and Electronic Engineering from King’s College, University of London.
About MindgruveMacarta
MindgruveMacarta is a global performance marketing, retail media, and data-tech company born from the merger of Mindgruve, Macarta, and Icon Commerce. With over 300 experts worldwide, the agency combines creative, data-driven marketing, and commerce strategies to accelerate business growth for global brands. MindgruveMacarta’s teams include strategists, creatives, media experts, data scientists, and engineers, delivering integrated performance marketing and retail media solutions.
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