Sydney, New South Wales, Australia, April 2026 — Monique Perry has joined CHOICE as Chief Executive Officer (CEO), taking on the leadership of one of Australia’s most influential consumer advocacy organizations. In this role, she will lead CHOICE’s mission to strengthen consumer rights, expand research and testing capabilities, and reinforce its voice in shaping policy and regulatory outcomes.
As CEO, Monique Perry will focus on advancing CHOICE’s impact across product testing, investigative journalism, and advocacy—ensuring Australian consumers continue to benefit from independent, unbiased insights and strong representation in the marketplace. Her mandate includes expanding CHOICE’s testing, research, and advocacy capabilities while strengthening its position as a leading voice in consumer policy discussions.
Monique Perry brings nearly three decades of leadership experience at Nielsen, where she most recently served as Managing Director – Media, Pacific. During her tenure, she led large-scale business transformation initiatives, navigated complex market shifts, and drove innovation in digital measurement and data-driven solutions. Her leadership journey at Nielsen includes multiple senior roles across media, sports, and commercial strategy, where she consistently delivered growth, operational excellence, and customer-centric transformation.
Her extensive experience in leading transformation, building high-performing teams, and driving strategic innovation positions her strongly to guide CHOICE into its next phase of growth and impact.
CHOICE is Australia’s longest-running and largest consumer advocacy organization, established in 1959. As an independent, nonprofit entity, it plays a critical role in protecting consumer rights through unbiased product testing, investigative journalism, and advocacy.
Funded primarily by its members, CHOICE operates without commercial influence, ensuring transparency, fairness, and accountability in the marketplace while helping Australians make informed decisions and driving systemic change for a safer, more equitable environment.
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