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NaTasha Davis Appointed as Vice President, People Business Partners at Fanatics

Smita SinghbySmita Singh
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NaTasha Davis Appointed as Vice President, People Business Partners at Fanatics

NaTasha Davis Appointed as Vice President, People Business Partners at Fanatics

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Nashville Metropolitan Area, United States, March 2025 – NaTasha Davis has stepped into the role of Vice President, People Business Partners at Fanatics, where she will lead strategic HR initiatives, talent development, and people-first policies. In her new capacity, she will focus on aligning HR strategies with business objectives, fostering an inclusive culture, and driving leadership development to enhance employee engagement and organizational performance.

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Before this promotion, NaTasha Davis served as Director, People Business Partners at Fanatics, where she played a critical role in building people strategies, implementing HR initiatives, and supporting business growth. She successfully drove workforce planning, leadership development, and organizational effectiveness across various business units.

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Prior to joining Fanatics, NaTasha Davis held multiple leadership positions at Lyft, where she served as Senior People Business Partner, Lead. In this role, she was a strategic partner for Rideshare leadership, overseeing people strategy for Product, Engineering, Customer Support, and Analytics teams. She was instrumental in launching Lyft’s first fully remote workplace strategy, leading compensation restructuring efforts, and implementing talent development programs.

Earlier in her career, she served as People Business Partner at Lyft, where she led key HR initiatives, developed talent management frameworks, and enhanced organizational culture. She also held HR leadership roles at PS Logistics, where she was responsible for HRIS implementation, acquisition management, and compliance strategies.

With a strong background in HR leadership, change management, and organizational transformation, NaTasha Davis brings a strategic, people-centric approach to her new role at Fanatics, ensuring a high-performance workplace that fosters growth, engagement, and innovation.

About Fanatics

Fanatics is a global leader in digital sports commerce, collectibles, and gaming. The company provides licensed fan gear, sports memorabilia, and digital assets while operating a vast retail network and e-commerce platforms. With partnerships across major professional sports leagues, teams, and athletes, Fanatics delivers innovative, fan-centric experiences to millions of sports enthusiasts worldwide.

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Tags: Employee EngagementFanaticsHappy Place to Work CertificationHR LeadershipLeadership AppointmentLeadership DevelopmentNaTasha DavisOrganizational CultureSports Industry HRTalent StrategyVice President People Business PartnersWorkforce Development
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Aimee George Leary is one of the most influential Chief People Officers in the global professional services sector—widely respected for architecting enterprise-wide talent strategies, values-driven culture transformation, and future-ready workforce ecosystems at scale. Currently serving as Executive Vice President and Chief People Officer at Booz Allen Hamilton, Aimee leads people strategy for more than 35,000 professionals worldwide, positioning talent as a primary driver of innovation, client impact, and long-term enterprise growth.

With over three decades of leadership at Booz Allen, Aimee has played a defining role in shaping the firm’s modern talent architecture. She has led record-breaking hiring cycles, strengthened employee experience outcomes, and built one of the most admired values-based cultures in consulting—anchored in well-being, continuous development, inclusion, and connection. Her leadership has ensured Booz Allen remains a sought-after employer while sustaining high-performance delivery for global clients.

Previously serving as Talent Strategy Officer, Chief Administrative Officer for Strategic Innovation, and a leader of firmwide transformation initiatives, Aimee has architected employee value propositions, leadership development systems, predictive workforce analytics, diversity roadmaps, and innovation cultures that have earned the firm multiple industry honors.

Beyond enterprise leadership, Aimee serves on the Board of Unified Youth, championing youth mental health advocacy and community empowerment initiatives.

Educated at Indiana University of Pennsylvania, Commonwealth University-Bloomsburg, and Harvard Business School Executive Education, Aimee’s mission remains clear:
to build people ecosystems where values, innovation, and human connection become the strongest engines of sustainable enterprise excellence.

 

Aimee George Leary is one of the most influential Chief People Officers in the global professional services sector—widely respected for architecting enterprise-wide talent strategies, values-driven culture transformation, and future-ready workforce ecosystems at scale. Currently serving as Executive Vice President and Chief People Officer at Booz Allen Hamilton, Aimee leads people strategy for more than 35,000 professionals worldwide, positioning talent as a primary driver of innovation, client impact, and long-term enterprise growth.

With over three decades of leadership at Booz Allen, Aimee has played a defining role in shaping the firm’s modern talent architecture. She has led record-breaking hiring cycles, strengthened employee experience outcomes, and built one of the most admired values-based cultures in consulting—anchored in well-being, continuous development, inclusion, and connection. Her leadership has ensured Booz Allen remains a sought-after employer while sustaining high-performance delivery for global clients.

Previously serving as Talent Strategy Officer, Chief Administrative Officer for Strategic Innovation, and a leader of firmwide transformation initiatives, Aimee has architected employee value propositions, leadership development systems, predictive workforce analytics, diversity roadmaps, and innovation cultures that have earned the firm multiple industry honors.

Beyond enterprise leadership, Aimee serves on the Board of Unified Youth, championing youth mental health advocacy and community empowerment initiatives.

Educated at Indiana University of Pennsylvania, Commonwealth University-Bloomsburg, and Harvard Business School Executive Education, Aimee’s mission remains clear:
to build people ecosystems where values, innovation, and human connection become the strongest engines of sustainable enterprise excellence.

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