Chicago, Illinois, United States, January 2026 — NOVUS, the independent media planning and buying agency, has announced the appointment of Libby Morgan as Chief Executive Officer.
Morgan joins NOVUS from MERGE, where she most recently served as Chief Digital Officer, bringing more than 20 years of leadership experience across marketing, commerce, and digital transformation. She succeeds Melony Rios.
At NOVUS, Morgan will lead the agency’s next phase of scale, advancing its evolution from a media buyer to an architect of growth. Her mandate includes strengthening strategic leadership, scaling operational excellence, and deepening the agency’s ability to deliver data-driven planning, precision buying, and measurable business outcomes across digital and offline channels.
With more than 15 years of P&L ownership and global leadership exposure across the United States, Europe, and the Middle East, Morgan has built and led cross-disciplinary teams that helped organizations including Nestle, HP and Sanofi align business strategy, technology and execution to drive growth, market share and ROI. Most notably, she previously served as President of MRM Commerce, where she oversaw global commerce and media activations across online and offline channels with a strong emphasis on digital performance and personalization at scale.
Her appointment comes at a pivotal time for the media industry as agencies increasingly evolve from buying space to designing growth strategies driven by data, insight and creativity.
Libby Morgan said: “NOVUS has a long history of delivering smart, accountable media solutions. I’m excited to build on that foundation as we help clients navigate complexity with precision, personalization, and performance that drives meaningful growth.”
Dave Murphy, Executive Chair at NOVUS, added: “We are thrilled to welcome Libby as CEO at a pivotal moment for our industry. The future of media sits at the intersection of data, technology, and human insight, and this appointment reflects our commitment to leading that future. Libby brings the vision and expertise needed to drive intelligent planning and buying, advanced personalization, and rigorous measurement of impact across all media channels, creating growth and real results for our clients.”
About NOVUS
Headquartered in Chicago, NOVUS Media LLC is an independent media agency that uniquely plans and buys media through the lens of geography. The agency offers hyperlocal, customized, multichannel strategic media planning and buying supported by proprietary tools, marketing science and geospatial analytics to deliver measurable, high-impact business outcomes across TV, OTT, radio, OOH, digital display, video, mobile and search platforms. Founded in 1987, NOVUS has evolved into a next-generation media partner delivering personalized, data-driven campaigns across the full media ecosystem.
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