Tel Aviv District, Israel, October 2025 — Omri Arad has joined Edikted as Chief Human Resources Officer (CHRO), bringing with him over two decades of versatile experience across HR leadership, gaming, product management, and data-driven business operations. In this strategic role, Omri will lead global HR strategy, organizational development, and talent initiatives to support Edikted’s rapid international growth as a Gen-Z-focused digital fashion brand. His expertise in fostering creative cultures and scaling high-performing organizations will play a pivotal role in aligning Edikted’s people strategy with its bold business ambitions.
Before joining Edikted, Omri served at Playtika for nearly a decade, most recently as Senior Vice President, HR – Marketing and Games, where he was a key member of the company’s HR management team. In this capacity, he partnered closely with the Chief Revenue Officer and senior leadership to integrate HR strategy with business growth objectives across Playtika’s global marketing and games units. He also led the company’s HR operations, overseeing people analytics, organizational development, recruitment, learning, and compensation — establishing Playtika as a benchmark in people-centric innovation within the gaming industry.
Earlier, Omri held leadership roles in product management and gaming operations, including serving as Producer of Facebook Games at Win.com and Director of Product at NeoGames, where he led international teams responsible for multi-platform gaming portfolios, mobile innovations, and regulated market launches across Europe. His early experiences with 888 Holdings and e-Glue further honed his expertise in data analytics, customer engagement, and technology-driven process improvement — skills that continue to influence his holistic approach to people leadership today.
Known for his forward-thinking HR vision, Omri combines creative strategy with analytical rigor to foster cultures of innovation and inclusion. His deep understanding of technology, data, and human behavior uniquely positions him to strengthen Edikted’s workforce and empower its next phase of global expansion in digital fashion retail.
About Edikted
Edikted is a Gen-Z-oriented online fashion brand born from the creators of Adika. The company blends pop culture, technology, and contemporary streetwear to deliver trend-led, high-quality, and affordable fashion. Inspired by modern-day muses and runway trends, Edikted champions diversity, confidence, and self-expression, offering a bold and accessible style experience for fashion-forward individuals across the globe.
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