Mumbai, Maharashtra, India, October 2025 — Piyuli Bhattacharjee has been promoted to Regional Head of Marketing – South Asia, Middle East and Africa at Cathay Pacific. In this leadership role, she will spearhead strategic marketing initiatives across multiple regions, covering the airline’s key business segments, including Passenger Flights, Cargo, Lifestyle (Holidays, Hotels, Shopping, and Dining), and Corporate Business. Her focus will be on delivering integrated offline and digital campaigns, enhancing customer engagement, and strengthening Cathay Pacific’s brand presence in both emerging and established markets.
Prior to this promotion, Piyuli served as Marketing Manager – SAMEA at Cathay Pacific, where she curated impactful 360-degree campaigns and brand communications, aligning with diverse regional demands.
Earlier, she worked with Croma, Infiniti Retail Limited (Tata Group), where she managed omni-channel marketing strategies, influencer collaborations, and large-scale advertising projects.
She also gained early career experience at Tata Consultancy Services as a Market Research Associate and at Ogilvy & Mather as an Account Management Intern, where she contributed to market research and brand communications for leading clients.
With her diverse experience spanning aviation, retail, consulting, and advertising, Piyuli has built strong expertise in global brand marketing and strategy, positioning her to drive Cathay Pacific’s ambitious growth agenda across South Asia, the Middle East, and Africa.
About Cathay Pacific
Cathay Pacific is a global airline serving over 200 destinations across its network. More than just moving passengers from one place to another, Cathay Pacific is committed to taking customers further on their journeys and helping them discover what’s next. With a focus on service excellence, innovation, and global connectivity, Cathay Pacific continues to evolve as one of the world’s most respected airline brands.
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