New Delhi, Delhi, India, December 2024 – Rajeev Jha has been appointed as the Chief Investment Officer (CIO) at The MediaLab, where he will lead strategic investment initiatives, driving growth and innovation in media planning and buying. With over two decades of expertise in the media and advertising industry, Rajeev’s leadership will shape The MediaLab’s future direction in delivering impactful solutions to its clients.
Rajeev Jha founded D Prevision India Pvt Ltd in 2021, where he has been instrumental in providing innovative media solutions for the past three years. His entrepreneurial approach has solidified his reputation as a forward-thinking leader in the media domain.
Prior to that, Rajeev served as the Buying Head (TV) at ZenithOptimedia Group, managing critical media buying operations for six years. His tenure was marked by successful negotiations, strategic planning, and delivering value-driven results to clients.
Rajeev also held the role of Buying Head (ITC – Personal Care) at Madison Communications, where he spent over four years optimizing budgets and spearheading media strategies for key brands. His work involved benchmarking rates, negotiating deals, and aligning brand requirements with innovative media solutions.
About The MediaLab
The MediaLab boasts over 22 years in the media planning and buying industry, transforming businesses through strategic campaigns and innovative media solutions. Recognized globally, the company has managed high-profile campaigns for brands such as Dabur, Hero MotoCorp, OPPO, Lenskart, and Ola.
Under its leadership, The MediaLab has won accolades for iconic campaigns like “Save the Tiger” for Aircel, Dabur Parivar on Star Plus, and Immune India for Dabur during the pandemic. With a stronghold in North India, the agency has earned its place as a leader in media planning and buying, providing top-notch solutions to a vast array of clients.
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