London, England, United Kingdom, April 2025 — Sarah Merker has been appointed as Chief Marketing Officer at Hawk, where she will lead global marketing initiatives to enhance brand visibility and drive customer growth through innovative, data-led strategies.
Sarah’s journey at Hawk began as Senior Vice President, Marketing, where she contributed significantly to the firm’s mission to deliver cutting-edge AML & CFT solutions using explainable AI. With over a year of strategic oversight and hybrid leadership, she now steps into the top marketing role, expanding her impact across the organization.
Prior to Hawk, Sarah served as Vice President, Global Marketing at iProov, where she played a pivotal role in propelling the company’s growth by over 600% and supporting its $70 million Series B funding. Her accomplishments include launching award-winning campaigns, building marketing teams from the ground up, and positioning iProov as a leader in biometric authentication.
Earlier, Sarah held the position of Global Marketing Director at Oracle, following the acquisition of MICROS. She led marketing efforts for Oracle Food and Beverage across more than 30 countries and was recognized with the prestigious Oracle Modern Marketing Award.
Sarah also served as Marketing Director at MICROS Systems UK Limited, where she oversaw end-to-end marketing for multiple verticals and was instrumental in the brand’s integration with Oracle. Her early years at Snow Valley saw her building a successful marketing function and gaining industry-wide recognition for innovation in e-commerce strategy.
With over two decades of leadership experience in digital marketing, brand strategy, and demand generation, Sarah brings a track record of driving revenue, fostering innovation, and building world-class marketing organizations.
About Hawk
Hawk is an award-winning provider of AML & CFT solutions powered by explainable AI. Its technology offers comprehensive compliance coverage through integrated tools for AML transaction monitoring, payment screening, pKYC, and fraud detection. By helping financial institutions uncover more crime and reduce false positives, Hawk empowers compliance teams with smarter, faster, and more effective risk management solutions.
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